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Let the Madness Inspire You

This weekend is Selection Sunday. You know what that means! Tourney Time is upon us. What that also means is that employers can expect to see a slight dip in productivity this month. According to a study by employment consulting firm Challenger, Gray and Christmas, nearly 2.5 million people devote over an hour of each …

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Good Time to Review

This past weekend we changed our clocks. Not only did we gain an extra hour of sleep on Sunday, we also gave ourselves more daylight in the mornings and earlier sunsets in the evenings. As long as we’re changing all the different clocks in our lives and checking our smoke and carbon monoxide detectors, what …

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Calendar insert

Let Calendar Inserts Keep Your Company Top of Mind

How many times a day do you look at a calendar to check the date or to plan a meeting? Calendars have been around for thousands of years. Some have been lunar and some have been solar. From ancient Sumer to the Mayans to the Greeks to the Romans, each civilization has had their own …

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How to Stay Top of Mind

It’s important to stay top of mind with your customers and to keep the lines of communication open. That’s why even when you don’t have an invoice or statement to send out you can still be in touch with your customers. Doing this will allow you to connect and solidify your relationship and also create …

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Use Calendar Inserts to Show Your Customer Appreciation

Calendars are all around us: On bulletin boards at work, on our phones and hanging somewhere in our kitchens. One of the advantages of physical calendars is the ability to publicize your company. When people use a calendar from your company they’ll see your logo and company name. Every time the customer uses your calendar …

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Paying Bills

Paper is Still Preferred for Credit Card Statements

We live in an on-demand age where information can be received in an instant by pressing a few keys on a mobile device. So if you assumed that most people now prefer receiving their credit card statement online nobody would fault you for your logic. And yet, a recent survey from CreditCards.com reported that 93 …

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Additional Messaging

Communicate Effectively

June is Effective Communications Month. The way in which you communicate represents you and your company and tells your audience how you perceive yourself. Though June is almost over, take this opportunity to make sure that you are communicating effectively with your customers. According to Vanderbilt University, “The foundation of any relationship, personal or professional, …

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Let Your Customers Know You Appreciate Them

This weekend we celebrate Memorial Day. Not only will we honor and remember the men and women of the American Armed Forces who died serving our country, we will usher in the unofficial start of summer. As the kids finish up the school year and you make your summer plans, remember that summer is a …

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Major in Lifecycle Marketing

We’re in the middle of graduation season. Who can ever forget their graduation? Talk about a lifecycle event.  And speaking of lifecycle events, does your company have a lifecycle marketing campaign? If so, when’s the last time you examined it to see if you’re getting the most out of it? If you don’t have a lifecycle marketing …

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