social media

OSG Website Recognized

At OSG we feel like winners this week. That’s because we just received a CCA Excellence in Marketing award at the CCA Global Expo in Atlanta. The award honors the most innovative marketing campaigns in the competitive carrier market, based on their creativity and effectiveness. OSG was recognized in the Electronic/Social Media-Associate category for its …

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Introducing the New OSG Website!

This has been an exciting week at OSG. We rang in the New Year and, after months of writing, designing, reviewing and revising, we launched the company’s redesigned website. The URL remains but that’s about all that is the same. According to Shannon Seastead, OSG Vice President of Marketing and Communications, “One of our …

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Marketing Through Your Invoice or Statement

Cross-selling and up-selling to your customers through your monthly invoice or statement represents one of the most promising revenue opportunities for your business. Done right, you can expect incremental sales, greater customer loyalty and lower marketing costs. Here are some things you can do to market your business through your invoice or statement: Personalize messages. …

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Mobile Marketing: The QR Question

You may have noticed Quick Response (QR) codes popping up everywhere these days. These two-dimensional barcodes are the most recent mobile trend merging online and offline experiences for consumers. QR codes have been a prominent tool with marketers. You can incorporate this trend easily into your invoice package by printing a QR code on your …

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Electronic Billing: Going Mobile

“Mobile” isn’t just a buzz word anymore. It can be the difference between building a flourishing business and potentially losing your customers. In a recent survey conducted by the Pew Research Center, almost 90% of Americans own a cell phone and well more than half of those cell phone owners mainly use their device to go online. …

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Marketing to the Generations

Customer communications is a tricky business. There is no “one size fits all” approach to servicing customers and that includes the art and science of communication. To truly connect with consumers, being aware of the distinct decision-making behaviors among different age demographics makes all the difference. Studies show that marketing preferences vary tremendously across the …

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