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Introducing the New OSG Website!

This has been an exciting week at OSG. We rang in the New Year and, after months of writing, designing, reviewing and revising, we launched the company’s redesigned website. The URL remains but that’s about all that is the same. According to Shannon Seastead, OSG Vice President of Marketing and Communications, “One of our …

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Marketing Through Your Invoice or Statement

Cross-selling and up-selling to your customers through your monthly invoice or statement represents one of the most promising revenue opportunities for your business. Done right, you can expect incremental sales, greater customer loyalty and lower marketing costs. Here are some things you can do to market your business through your invoice or statement: Personalize messages. …

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Marketing to the Generations

Customer communications is a tricky business. There is no “one size fits all” approach to servicing customers and that includes the art and science of communication. To truly connect with consumers, being aware of the distinct decision-making behaviors among different age demographics makes all the difference. Studies show that marketing preferences vary tremendously across the …

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