Outsourced Billing

Win Back Customers with WinBack Programs

Sometimes, for any number of reasons, a customer stops being active and may even go elsewhere. Here’s some encouraging news, the odds of bringing that customer back are quite good. In fact, the chances of converting a lost customer are usually much better than your chances of converting a new one. According to Marketing Metrics, …

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Maximize Tradeshow Season

Tradeshow Season is in Full Swing It’s that time of year again and many of us are hitting the tradeshow circuit in hopes of forming new relationships and securing untapped business. With every exchange of business cards and meetings with new clients, you have an opportunity to make a great first impression. The tradeshow is …

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Paying Bills

Paper is Still Preferred for Credit Card Statements

We live in an on-demand age where information can be received in an instant by pressing a few keys on a mobile device. So if you assumed that most people now prefer receiving their credit card statement online nobody would fault you for your logic. And yet, a recent survey from CreditCards.com reported that 93 …

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Marketing Minute: Let a WinBack Program Bring Back Your Customers

Did you know that the chances of converting a lost customer are usually much better than your chances of converting a new one? According to Marketing Metrics, the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent. And according to the White …

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OSG tradeshows

Tradeshows: The Perfect Venue to Share What’s New About Your Business

Tradeshow Season is in Full Swing It’s that time of year again and many of us are hitting the tradeshow circuit in hopes of forming new relationships and securing untapped business. With every exchange of business cards and meetings with new clients, you have an opportunity to make a great first impression. The tradeshow is …

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On the Road Again

Tradeshow Season is in Full Swing It’s that time of year again and many of us are hitting the tradeshow circuit in hopes of forming new relationships and securing untapped business. With every exchange of business cards and meetings with new clients, you have an opportunity to make a great first impression. The tradeshow is …

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Marketing Minute – With a Referral Program Everyone’s a Winner

Marketing Minute – With a Referral Program Everyone’s a Winner A customer who is referred by another customer has a 16% higher lifetime value. A referral program is one of the most effective marketing and customer communications programs you can implement. By using a referral program, your business can expand its customer base, increase visibility …

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Is Paper Still Relevant?

Is Paper Still Relevant? As Americans blog, Tweet, post, Instagram, pin board, SnapChat and stay LinkedIn, we have become a society that communicates predominantly electronically.  In our daily personal lives and in the workplace, it seems as though we communicate using a keyboard and a screen more than pen and paper. It makes one wonder…is …

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Let’s Talk Tradeshows

Let’s Talk Tradeshows Leaving on a Jet Plane? It’s that time of year again and many of us are hitting the tradeshow circuit in hopes of forming new relationships and securing untapped business. With every exchange of business cards and meetings with new clients, you have an opportunity to make a great first impression. The …

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Marketing Minute – OSG Calendar Inserts

Marketing Minute – OSG Calendar Inserts Looking for a thoughtful gift that customers actually appreciate? Take advantage of the OSG Calendar Insert. It fits nicely into your budget and the envelope you already mail out. It’s so important these days to maintain and grow the relationships with your existing customers. Did you know it costs …

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