Communicating Across All Channels

Communicating Across All Channels The average person is exposed to over 3,000 messages per day—or more than 90,000 messages per month—and those messages are coming through a multitude of channels. The good news is that even in today’s competitive marketplace, transactional documents are opened and read 95% of the time, with the longest “read” time …

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Mobile Marketing: The QR Question

You may have noticed Quick Response (QR) codes popping up everywhere these days. These two-dimensional barcodes are the most recent mobile trend merging online and offline experiences for consumers. QR codes have been a prominent tool with marketers. You can incorporate this trend easily into your invoice package by printing a QR code on your …

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Electronic Billing: Going Mobile

“Mobile” isn’t just a buzz word anymore. It can be the difference between building a flourishing business and potentially losing your customers. In a recent survey conducted by the Pew Research Center, almost 90% of Americans own a cell phone and well more than half of those cell phone owners mainly use their device to go online. …

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Marketing to the Generations

Customer communications is a tricky business. There is no “one size fits all” approach to servicing customers and that includes the art and science of communication. To truly connect with consumers, being aware of the distinct decision-making behaviors among different age demographics makes all the difference. Studies show that marketing preferences vary tremendously across the …

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