marketing strategies

Giving Back and Feeling Good

  The year is coming to an end and your company wants to do something to give back to the community. Great idea. Many companies find that by getting involved with a cause, especially during the holidays, employees feel good about themselves and even better about the company they work for. It’s good to know …

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Lifecycle Marketing

Where Are You in the Lifecycle of Your Lifecycle Campaign? The year is rapidly coming to an end. You’re not quite up to New Year’s resolutions yet, but you are starting to reflect on the past year. Here’s something for you to ask yourself: When’s the last time you implemented a Lifecycle Marketing campaign for …

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What Scares You?

What Scares You? The idea of a failing customer communications program can be frightening.  Business today moves at an accelerated pace.  You only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty …

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OSG Marketing Services: Calendar Inserts

Calendar inserts are a great way to kick off your lifecycle marketing initiative. You can increase your customer touch points and show your loyal customers a little appreciation by sending them a calendar for next year. Fully utilize your invoice and statement package and maximize your marketing dollars by customizing your calendar inserts to incorporate your brand …

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