marketing services

Win Back Customers with WinBack Programs

Sometimes, for any number of reasons, a customer stops being active and may even go elsewhere. Here’s some encouraging news, the odds of bringing that customer back are quite good. In fact, the chances of converting a lost customer are usually much better than your chances of converting a new one. According to Marketing Metrics, …

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You Can Achieve Your New Year’s Resolutions

It’s that time of year again – when we’re all in optimistic moods and positive cheer in the midst of the holiday season – to plan our resolutions for the upcoming year. Not only do we want to make ourselves into better people, but also into better workers and co-workers. So let’s make a list …

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Good Time to Review

This past weekend we changed our clocks. Not only did we gain an extra hour of sleep on Sunday, we also gave ourselves more daylight in the mornings and earlier sunsets in the evenings. As long as we’re changing all the different clocks in our lives and checking our smoke and carbon monoxide detectors, what …

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What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in …

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Use Calendar Inserts to Show Your Customer Appreciation

Calendars are all around us: On bulletin boards at work, on our phones and hanging somewhere in our kitchens. One of the advantages of physical calendars is the ability to publicize your company. When people use a calendar from your company they’ll see your logo and company name. Every time the customer uses your calendar …

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Let Your Customers Know You Appreciate Them

This weekend we celebrate Memorial Day. Not only will we honor and remember the men and women of the American Armed Forces who died serving our country, we will usher in the unofficial start of summer. As the kids finish up the school year and you make your summer plans, remember that summer is a …

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Major in Lifecycle Marketing

We’re in the middle of graduation season. Who can ever forget their graduation? Talk about a lifecycle event.  And speaking of lifecycle events, does your company have a lifecycle marketing campaign? If so, when’s the last time you examined it to see if you’re getting the most out of it? If you don’t have a lifecycle marketing …

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lifecycle marketing

Tips for a Successful Lifecycle Marketing Campaign

Do you have a lifecycle marketing campaign in place? Did you launch one but don’t know what to do next? Are you considering implementing one but just can’t decide if it’s worth dedicating a full-time person to managing it? Trust us, it’s not as hard as you might think and done correctly, it will not …

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Marketing Minute: Let a WinBack Program Bring Back Your Customers

Did you know that the chances of converting a lost customer are usually much better than your chances of converting a new one? According to Marketing Metrics, the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent. And according to the White …

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Making New Year’s Resolutions

As hard as it may be to believe, it’s that time of year again. Another year has come to an end. Hopefully you were successful in fulfilling some of your New Year’s Resolutions. And now, as we sit down to make up a new list of resolutions we do so with a renewed sense of …

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