marketing

Use Color Deliberately

The results are in! “Greenery” has been named the color of the year for 2017. Last week the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, announced the “fresh and zesty” color as the perfect representation of our hopes for the coming year. This choice of …

Use Color Deliberately Read More

Say Thank You to Those Who Matter

Thanksgiving has been a tradition celebrated each year since the “First Thanksgiving” was celebrated by the Pilgrims after their first harvest in the New World in 1621. President Abraham Lincoln made it a legal holiday in 1863 during the American Civil War. For 394 years, we have been giving official thanks as a nation, let’s make …

Say Thank You to Those Who Matter Read More

Good Time to Review

This past weekend we changed our clocks. Not only did we gain an extra hour of sleep on Sunday, we also gave ourselves more daylight in the mornings and earlier sunsets in the evenings. As long as we’re changing all the different clocks in our lives and checking our smoke and carbon monoxide detectors, what …

Good Time to Review Read More

Let Your Voice Be Heard

This coming Tuesday is Election Day. Every four years we have the opportunity to exercise the right our Founding Fathers gave us to vote for who we want to lead us. It’s our opportunity to give input and have our say. But you don’t have to wait four years to ask your customers how they …

Let Your Voice Be Heard Read More

What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in …

What Scares You? Read More

Target Messages to Your Customers

We’ve talked about it before but it’s worth repeating. Did you know that transactional documents like your monthly invoice have a 97 percent open and read rate? Today, when people are receiving emails, text, tweets and updates at an unbelievable speed, that’s an amazing number. Are you taking advantage of the messaging opportunities on your …

Target Messages to Your Customers Read More

#Know Your Punctuation

Did you know that this Saturday, September 24, is National Punctuation Day? According to The National Punctuation Day website, the day is “a celebration of the lowly comma, correctly used quotes, and other proper uses of periods, semicolons, and the ever-mysterious ellipsis.” Do you have plans for Saturday? For starters, you might want to brush up …

#Know Your Punctuation Read More

Scroll to Top