marketing

Part Two of our Take 5 Interview with Shannon Seastead, Director of Marketing and Communications

We continue our segment with Shannon Seastead, Director of Marketing and Communications. 3.  Where do you see the future of your industry headed? Electronic billing and payment will become increasingly important. Initially, adoption of electronic billing was slow to gain momentum, but as new generations come into play, there is a big challenge to accurately …

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Your invoice or statement is your secret weapon in customer communication management

It is more important than ever to maintain positive relationships with your print and mail customers and members and maximize every customer touch point. Think about your invoice or statement as your secret weapon in customer communication managment.  Transactional documents are a necessary part of business. But historically, they have not been particularly effective at generating new …

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Full Color Envelope Messaging

Imagine this scenario…it’s been a long day at work and you come home to a full mailbox. You’re tired and thinking about dinner as you sift through the envelopes. Which ones are junk mail and which ones are important? Can you tell right away? Now think about how your company’s envelope would look in that …

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Mobile Marketing: The QR Question

You may have noticed Quick Response (QR) codes popping up everywhere these days. These two-dimensional barcodes are the most recent mobile trend merging online and offline experiences for consumers. QR codes have been a prominent tool with marketers. You can incorporate this trend easily into your invoice package by printing a QR code on your …

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Scratch-Off Cards

Scratch-Off Cards… There’s something oddly addictive about them. You may not be the type to go out and buy one but you’ll probably scratch one off if you were given one. Add a scratch-and-win promotion to your invoice and statement package to add a fun and interactive component to your invoice. The prize under the …

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