Tag Archive | marketing

Get to Know OSG’s Summer Marketing Intern Jules Baumann

Jules grew up in Denville, NJ, but is currently attending Ithaca College in Ithaca, NY. There she is studying Integrated Marketing Communications and Communication Management and Design. At Ithaca College, she helps run the promotions and social media for the school’s morning talk show, Good Day Ithaca. During her college career, Jules hopes to learn more about event planning, journalism, and magazine publication.

What are you looking forward to most about working at OSG this summer?

I’m excited to learn about tradeshows, help with social media campaigns, and get a look into the world of corporate marketing.

Describe your dream job.

I have always loved interior design and décor, so my dream job would be to work in branding or content creation for a media outlet like HGTV magazine.

What do you like to do in your free time?

I love to travel, read beachy novels, spend time outdoors, take exercise classes, and obsess over my two cats.

5 Important Omnichannel Marketing Metrics

As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives.

98% of Americans switch between devices in the same day. (Source: 2016 Google Research report)

-75% of consumers expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). (Source: 2016 State of the Connected Consumer Report)

Companies with strong omnichannel strategies can expect to retain an average of 89% of their customers. (Source: Aberdeen Group, Inc.)

-86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touch points and channels. (Source: Salesforce)

Companies where marketers align content to the buyer’s journey experience 74% more revenue growth year-over-year, compared to companies with no alignment. (Source:  Aberdeen Group, Inc.)

Sleep is an Essential Business Tool

National Sleep Awareness Week is March 2-9 2017

Today is the start of National Sleep Awareness Week. Believe it or not a public awareness campaign needed to be created to educate people about the importance of sleep because too many of us don’t get enough sleep. Yes, we all “know” we should be getting a good night’s sleep but how many of us actually do? For some of us the reason we don’t is because we drank too much coffee during the day, for others it’s because we lay in bed worrying about things, for others it’s because a child was sick and needed taking care of and for others it’s because they were binge-watching our favorite shows.

But, the amount of sleep we get a night really does have an effect on how we’ll behave the following day. As adults, the average number of hours we should be sleeping on a daily basis is 7-9 hours, according to the National Sleep Foundation.

So what happens if you don’t get as much sleep as you should? According to WebMD, not getting enough sleep on a regular basis can reduce your attention and concentration, affect your decision-making abilities and your reaction times, potentially causing you to be in an accident. Further, not getting enough sleep can cause you to be at risk for serious medical conditions. And, not getting enough sleep can affect your memory. Obviously none of these are going to make you very productive at work and in the end, you could even be hurting yourself and your team.

This year National Sleep Awareness Week is March 2-9. And in two weekends we’re resetting our clocks. The National Sleep Foundation says that it’s also a great time to reset our sleep habits as well. Their website provides some good tips to follow to maintain a good sleep regimen, including:

  • Go to sleep and wake up at the same time every day, including weekends.
  • Only use your bedroom for sleep. This will help you strengthen the association between your bed and sleep.
  • Select a relaxing bedtime ritual, like a warm bath or listening to calming music.
  • Create a sleep environment that is quiet, dark and cool with a comfortable mattress and comfortable pillows.
  • Exercise regularly but avoid vigorous workouts close to bedtime.
  • If you can’t sleep, go into another room and do something relaxing until you feel tired.

By getting enough sleep we can each become more valuable, dependable and well-rested team members.

 

 

 

 

 

 

 

 

Implement a Referral Program and Everyone Wins

Do you have a referral program in place for your current customers to refer friends and colleagues to your business? Studies have shown that referrals are extremely important to the success of a business. Take a look at these statistics and then see if maybe you want to set aside some time to create one or revitalize the one you have in place.

  • According to The New York Times, 65% of new business comes from referrals.
  • Nielsen reports that people are four times more likely to buy when referred by a friend and that 92 percent of people trust a referral from a friend.
  • A customer who is referred by another customer has a 16% higher lifetime value, according to a study by the University of Pennsylvania’s Wharton School of Business.

If you think about it, it makes perfect sense. Satisfied customers make the best advocates for your company. And since they know both your company and their friends/colleagues, they can actually target the right people for the right product/service. So not only can they act as your brand ambassadors, they can do the initial audience segmenting for you too. They’ve had a good experience with your company and products. Now encourage them to tell their friends, family and colleagues about your company and the great service you provide. Not only will they bring in new customers, increasing your revenue stream, you will also make your current customers happy when you reward them for their efforts. That’s important too. They’re helping you out so you should do something for them. It doesn’t have to be cash back but consider a discount or credit to an invoice or statement.

Think you’re too small a company to be able to implement such a plan? The OSG Creative Studio is available to help you every step of the way. Contact them directly or talk to your Account Manager.

Think about implementing a Referral Program. You and your customers will be glad you did.

Four Benefits to Having a Company Newsletter

Do you have a company newsletter? It’s a great way to stay in touch with your customers and build brand loyalty.

Think in this day of Tweets and Posts that newsletters are no longer relevant? In a recent report issued by Quartz Insights, 60 percent of over 1,300 global executives, indicated that they read an email newsletter as one of their daily news sources. They also indicated that they get their news twice as often from email than from video.

The study went on to report that if they read work-related content that they felt was valuable, 88 percent said they would share it via email.

So, what are you waiting for? Not only is a company newsletter a great way to stay in touch with your customers on a regular basis, research shows that the content will be read and, if deemed valuable, shared.

What should the goals of your newsletter be?

  • Educate Your Target Audience. As a valuable source of information for your customers, your company newsletter can update them on the latest happenings within your company, answer frequently asked questions, include store hours and contact information or further explain a service plan.
  • Establish Recognition. Establishing your brand is powerful. The regular delivery of your newsletter will help your customers develop a strong sense of your brand. Your newsletter is a simple and effective marketing tool that is perfect for spreading information directly to your audience. Use it to announce a new product, promotional discounts or just send season’s greetings.
  • Increase Web Traffic. Your newsletter is the perfect vehicle to drive traffic to your website. With the proper use of content and links within your newsletter, customers can quickly and easily access your website which helps further establish your brand. A company newsletter is also a subtle reminder to those customers who may have lost touch with your business.
  • Communicate More Effectively. Developing reliable and timely communication with your customers is important for your business to thrive. Although you have plenty of marketing tools at your disposal, only a newsletter gives you the adequate space you need to speak directly to all of your customers. This compelling form of communication will become something your customers will look forward to receiving.

 

Does your company produce a newsletter? Is it print, electronic or both?

Fun and Work Do Go in the Same Sentence

 It’s nearly the end of the first month of the New Year and you feel like you need a break? You’re in luck. Saturday is National Fun at Work Day. No, we’re not making that up; it’s a real thing, observed each year on the 28th of January. But since it falls on a Saturday this year many companies are observing it on Friday. If they observe it at all.

No, this is not a joke, but feel free to make some on Friday. Really, can you think of a better day to make jokes than a day with fun in its name? Why do we need a day like this? According to Adrian Gostick and Scott Christopher, authors of The Levity Effect: Why It Pays to Lighten Up, “If people are having fun, they’re going to work harder, stay longer, maintain their composure in a crisis and take better care of the organization.”

But wait, there’s more. According to Dave Hemseth and Leslie Yerkes, co-authors of 301 Ways to Have Fun at Work, “Organizations that integrate fun into work have lower levels of absenteeism, greater job satisfaction, increased productivity, and less downtime.”

Think about that and then see if maybe you want to make a few changes at work. Obviously you still need to accomplish your business goals but maybe you can make it a little more fun for everyone while doing so.

If you’re finding out a little too late to formally do anything tomorrow to celebrate, you’re in luck. Sunday is International Fun at Work Day.

 

 

 

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