Lifecycle Marketing

Use Color Deliberately

The results are in! “Greenery” has been named the color of the year for 2017. Last week the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, announced the “fresh and zesty” color as the perfect representation of our hopes for the coming year. This choice of …

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Say Thank You to Those Who Matter

Thanksgiving has been a tradition celebrated each year since the “First Thanksgiving” was celebrated by the Pilgrims after their first harvest in the New World in 1621. President Abraham Lincoln made it a legal holiday in 1863 during the American Civil War. For 394 years, we have been giving official thanks as a nation, let’s make …

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Warm Up with Dynamic Messaging

Brrr! It’s getting colder outside and though the snow hasn’t fallen just yet, a steaming cup of hot cocoa would definitely hit the spot. Without a snowstorm to enhance the hot cocoa though, we’ll have to think of something else to keep warm – a dynamic workout perhaps? But who has the time (or motivation) …

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Good Time to Review

This past weekend we changed our clocks. Not only did we gain an extra hour of sleep on Sunday, we also gave ourselves more daylight in the mornings and earlier sunsets in the evenings. As long as we’re changing all the different clocks in our lives and checking our smoke and carbon monoxide detectors, what …

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What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in …

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Target Messages to Your Customers

We’ve talked about it before but it’s worth repeating. Did you know that transactional documents like your monthly invoice have a 97 percent open and read rate? Today, when people are receiving emails, text, tweets and updates at an unbelievable speed, that’s an amazing number. Are you taking advantage of the messaging opportunities on your …

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