Lifecycle Marketing

Rethinking Marketing Strategies

Going Back to Basics with Direct Mail Does your business’ marketing strategy rely heavily on email? If so, you may be contributing to “email fatigue.” Email fatigue occurs when your recipients skip over emails when their inbox is on overload. Although email marketing definitely has its place in an integrated communications strategy, sometimes it’s good …

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Lifecycle Marketing in a Nutshell

Don’t let lifecycle marketing scare you off.  In a nutshell, it is about delivering the right message, at the right time, through the right channel, to the right customer.  And it can be easily adapted to any size business. Try some of these marketing ideas: Reach out to your newest customers with a welcome letter …

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