direct mail

What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in …

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Return Mail: The Unexpected Costs and Consequences

Do you know how much returned mail is costing your company? It’s probably more than you think. Every piece of undeliverable mail — whether it be an important financial notice or monthly statement — causes financial strains on your company, can impact your relationship with customers, and ultimately affect your bottom line. Four point two percent …

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What Frightens You?

The idea of a failing customer communications program can be frightening.  Business today moves at an accelerated pace.  You only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But …

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The Power of Full Color Dynamic Messaging

Last week we spoke about Full Color Envelope Messaging. This week let’s take a look inside the envelope and see how Full Color Dynamic Messaging can have an impact on your invoice or statement. Full Color Dynamic Messaging is a great way to insert a targeted, customized message on the first page of the invoice …

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Five Ways Full Color Envelope Messaging Can Work for You

You spend time making sure that your invoice or statement has all the right information and messaging included, but do you ever spend time thinking about the envelope it’s mailed out in? If you answered no, you might want to rethink that. The envelope is actually an important component of the whole invoice/statement package and …

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