customer relationship

Customer Journey: Reconnect

The Customer Journey, Part 6: Reactivate

Losing a customer can happen for a variety of reasons. Whether it was a price increase or a negative experience with your brand, that customer made the executive decision to cut ties, but that does not mean your customer is lost for good.

Customer Journey, Acquisition

The Customer Journey, Part 2: Acquire

Acquiring a new prospect is no easy task, making this stage one of the trickiest (and most pivotal) in the customer journey.

millennials

If You Build It, Millennials Will Come

Like generations before them, Millennials’ needs and expectations when interacting with brands are vast and varied. Understanding exactly how to target this generation is the key to increasing your Millennial customer base. 

On the Importance of Customer Feedback

Here at OSG, we’ve just completed our annual customer survey. Though we love hearing the praise (shout out to Account Management for scoring more than nine out of 10), the constructive feedback is what keeps the trains moving. Maybe there’s a way to make a process run more smoothly. Maybe a client is interested in …

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Four Benefits to Having a Company Newsletter

Do you have a company newsletter? It’s a great way to stay in touch with your customers and build brand loyalty. Think in this day of Tweets and Posts that newsletters are no longer relevant? In a recent report issued by Quartz Insights, 60 percent of over 1,300 global executives, indicated that they read an …

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Win Back Customers with WinBack Programs

Sometimes, for any number of reasons, a customer stops being active and may even go elsewhere. Here’s some encouraging news, the odds of bringing that customer back are quite good. In fact, the chances of converting a lost customer are usually much better than your chances of converting a new one. According to Marketing Metrics, …

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You Can Achieve Your New Year’s Resolutions

It’s that time of year again – when we’re all in optimistic moods and positive cheer in the midst of the holiday season – to plan our resolutions for the upcoming year. Not only do we want to make ourselves into better people, but also into better workers and co-workers. So let’s make a list …

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Say Thank You to Those Who Matter

Thanksgiving has been a tradition celebrated each year since the “First Thanksgiving” was celebrated by the Pilgrims after their first harvest in the New World in 1621. President Abraham Lincoln made it a legal holiday in 1863 during the American Civil War. For 394 years, we have been giving official thanks as a nation, let’s make …

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Let Your Voice Be Heard

This coming Tuesday is Election Day. Every four years we have the opportunity to exercise the right our Founding Fathers gave us to vote for who we want to lead us. It’s our opportunity to give input and have our say. But you don’t have to wait four years to ask your customers how they …

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