customer care

Tips to Design a Full Color Dynamic Message for Your Invoice

By Guest Author, Ashley Sherrow, OSG Manager of Production Graphics Did you know that a dynamic message on an invoice or statement is a designated area that allows you connect directly with your audience?  It’s your monthly opportunity to relay a specific message to your customer. And since research tells us that invoices are opened …

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Always Have a Backup Plan

This past Sunday we watched two fierce teams compete for the most important game of the year. Weeks and months of planning and preparing led up to the big game and yet who could possibly have predicted that it would all come down to the last minutes of the game and then lead into overtime? …

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Three Business Lessons We Can Learn from the Super Bowl

It’s Super Bowl Week and the big game is just a few days away. Regardless of whether your team is playing in Houston or not this weekend, we can all learn some important business lessons from how the teams prepare for the big day. First of all, it’s all about preparation. The players won’t walk …

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Win Back Customers with WinBack Programs

Sometimes, for any number of reasons, a customer stops being active and may even go elsewhere. Here’s some encouraging news, the odds of bringing that customer back are quite good. In fact, the chances of converting a lost customer are usually much better than your chances of converting a new one. According to Marketing Metrics, …

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You Can Achieve Your New Year’s Resolutions

It’s that time of year again – when we’re all in optimistic moods and positive cheer in the midst of the holiday season – to plan our resolutions for the upcoming year. Not only do we want to make ourselves into better people, but also into better workers and co-workers. So let’s make a list …

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Warm Up with Dynamic Messaging

Brrr! It’s getting colder outside and though the snow hasn’t fallen just yet, a steaming cup of hot cocoa would definitely hit the spot. Without a snowstorm to enhance the hot cocoa though, we’ll have to think of something else to keep warm – a dynamic workout perhaps? But who has the time (or motivation) …

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Let Your Voice Be Heard

This coming Tuesday is Election Day. Every four years we have the opportunity to exercise the right our Founding Fathers gave us to vote for who we want to lead us. It’s our opportunity to give input and have our say. But you don’t have to wait four years to ask your customers how they …

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What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in …

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Calendar insert

Let Calendar Inserts Keep Your Company Top of Mind

How many times a day do you look at a calendar to check the date or to plan a meeting? Calendars have been around for thousands of years. Some have been lunar and some have been solar. From ancient Sumer to the Mayans to the Greeks to the Romans, each civilization has had their own …

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How to Stay Top of Mind

It’s important to stay top of mind with your customers and to keep the lines of communication open. That’s why even when you don’t have an invoice or statement to send out you can still be in touch with your customers. Doing this will allow you to connect and solidify your relationship and also create …

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