Sometimes, for any number of reasons, a customer stops being active and may even go elsewhere. Here’s some encouraging news, the odds of bringing that customer back are quite good. In fact, the chances of converting a lost customer are usually much better than your chances of converting a new one. According to Marketing Metrics, the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent. And according to the White House of Consumer Affairs, it is six to seven times more expensive to acquire a new customer than it is to keep a current one.
That’s why a WinBack Program is a critical tool to ongoing success. Through a series of strategically positioned campaigns that include letters, postcards and eblasts, you can get in front of prior customers, get their attention and strategically pique their interest.
Not sure how to begin? The OSG Creative Studio has a team of marketing experts with extensive experience in implementing successful WinBack Programs. Speak with your Account Manager about how to launch one. It’s never too late for customers to come back.
It’s that time of year again – when we’re all in optimistic moods and positive cheer in the midst of the holiday season – to plan our resolutions for the upcoming year. Not only do we want to make ourselves into better people, but also into better workers and co-workers. So let’s make a list of achievable goals that can help with our job satisfaction and the satisfaction of those working around us:
Clean out your email inbox.
Email is great, but the inbox needs some maintaining or the emails just pile up and overload your mind. Start off the new year by organizing and cleaning out junk emails. Make folders for the “must respond by tomorrow” emails and emails that you only need to read when you have time. An organized inbox reflects an organized you.
Commit to personal development and learning.
Let’s admit it; even the best professionals have room for improvement in their field. Today’s business world moves fast. Keep up with the latest technology and most relevant topics in your field by taking an online course or going to your local community college. Even reading blogs, books and visiting websites on a regular basis about your industry can be beneficial.
Realize you’re only human.
We all make mistakes. Even the best of us. So if you do make a mistake at work, acknowledge it, do what you can to rectify the situation and then, to quote “Frozen,” let it go. If we were perfect, we wouldn’t have the need for a resolutions list…
Say “thank you” more often.
Whether it’s your customers or co-workers make a commitment to thank people for all they do. Has someone at work made your life easier, been pleasant to deal with or has a customer or vendor gone out of their way to help you? Remember to say thank you. Emails, a personal note or doing something special not only shows people you appreciate them but also makes you feel good too.
Happy New Year from your friends at OSG!
Thanksgiving has been a tradition celebrated each year since the “First Thanksgiving” was celebrated by the Pilgrims after their first harvest in the New World in 1621. President Abraham Lincoln made it a legal holiday in 1863 during the American Civil War. For 394 years, we have been giving official thanks as a nation, let’s make sure to keep the tradition going strong and make this the 395th year filled with gratitude.
To do this, we have to make sure to let the people in our lives know how important they are to us. Whether with a handwritten note, a verbal “thank you” or even an email marketing campaign, this nationally-accepted opportunity to express gratitude should be taken advantage of. Let your customers, your employees and other companies you do business with know how much they mean to you. Aside from just keeping the tradition alive, this effort to reach out will create positive associations with your company and help it to thrive.
In the spirit of Thanksgiving, we at OSG would like to convey our appreciation to you for doing business with us. From our family to yours, Have a Happy Thanksgiving.
This coming Tuesday is Election Day. Every four years we have the opportunity to exercise the right our Founding Fathers gave us to vote for who we want to lead us. It’s our opportunity to give input and have our say.
But you don’t have to wait four years to ask your customers how they think you’re doing or if there’s anything that needs fixing.
When is the last time you checked in with your customers? Did a customer recently get in touch with you about a particular issue? You can use opportunities like these to open the lines of dialogue and answer any questions they may have, clean up any confusion, address issues, tell them about a new product or service and perhaps “take the temperature” of a quiet customer.
Our OSG Creative Studio has a series of appealing campaigns to help you communicate in a positive and engaging way with your customers on a variety of service-related issues. We have developed survey inserts to see how happy your customers are, as well as communications expressing appreciation for their business and acknowledgements of Customer Service inquiries.
Let your customers know their opinion matters all year long and not just on Election Day.
In business, the idea of a failing customer communications program can be frightening. In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off.
Research shows that regular and consistent customer communication programs help build loyalty and trust. But in a world of seemingly infinite information, how can you create an effective program using integrated communications that engages customers along several key touchpoints? Here are few options to ensure your program is comprehensive enough to meet your customer communication goals:
- Dynamic Full Color Messaging. Enhancing invoices with targeted, customized messaging can transform them into powerful marketing and communications tools during every billing cycle. Up-sell and cross-sell products and services using the valuable real estate already available on your monthly invoices.
- Envelope Messaging. Making a good first impression is one of the most important aspects of any communications campaign. Immediately engage and capture your customer’s attention with full color messages on the outer envelope that will highlight and reinforce the messaging inside.
- Electronic Messaging. Creating branded email blasts and newsletters will help you utilize the customer data you already have and turn them into a powerful marketing tool. Additionally, an online, dynamic electronic billing portal gives you the opportunity to engage your customers where they likely spend a majority of their time: online.
- Lifecycle Marketing. Implementing programs like welcome, win-back and new member programs, calendar inserts and other types of promotional programs are turn-key solutions that help you improve customer retention and take advantage of events throughout the year.
So, have no fear. Dynamic, integrated and creative customer communications programs are easier to implement than you think. Working with the an experienced provider, you can seamlessly integrate your billing processing into a communications program that helps capture attention, drive revenue, create customer loyalty and increase brand awareness.
How many times a day do you look at a calendar to check the date or to plan a meeting?
Calendars have been around for thousands of years. Some have been lunar and some have been solar. From ancient Sumer to the Mayans to the Greeks to the Romans, each civilization has had their own version of a calendar. According to Wikipedia, the Gregorian calendar is the calendar most widely used today and was a refinement of the Julian calendar.
Calendars are an essential business tool. While many of us do use the calendars on our phones or work email, look around your office and you’ll see that nearly every office or cubicle has at least one calendar hanging on the wall.
Even time travelers have been known to need to use a calendar to be able to plug in a date in order to travel back and forth in time (think Back to the Future, Doctor Who or Time Machine).
So with all this in mind, why not consider taking advantage of an OSG Calendar Insert? It’s a practical, cost-effective gift since it fits nicely into the mailing envelope you’re already sending out with your critical customer communications. An added benefit is that it keeps your logo and brand front and center all year round and that in turn can help build brand loyalty. Call your Account Manager today or view our designs at: http://www.osgbilling.com/calendar_inserts_ms.asp.
Calendars are all around us: On bulletin boards at work, on our phones and hanging somewhere in our kitchens. One of the advantages of physical calendars is the ability to publicize your company. When people use a calendar from your company they’ll see your logo and company name. Every time the customer uses your calendar your company will be top of mind. Think of the goodwill you just created. Not to mention the brand loyalty. All because you took the time to send your customers a gift to let them know how much you appreciate their business.
Did you know, according to the White House Office of Consumer Affairs, it’s actually 6-7 times more costly to bring on a new customer than it is to keep a current one? The OSG Calendar Insert is a thoughtful and practical gift you can send to your customers at the end of the year as a small token of appreciation. It fits nicely into your budget as well as the envelope you already mail out.
Here are five ways the OSG Personalized Calendar Insert can work for you:
- Customize to incorporate your brand
- Establish a return on your investment
- Increase your customer touchpoints
- Promote new products and services
- Save on mailing costs – fits right inside your envelope
Need inspiration? Let the OSG Creative Studio design the personalized calendar insert that best suits your needs. Call 1-888 EASY BILL or click here to see additional designs. Call soon. We have a special offer that ends September 30.