billing services

Tips to Design a Full Color Dynamic Message for Your Invoice

By Guest Author, Ashley Sherrow, OSG Manager of Production Graphics Did you know that a dynamic message on an invoice or statement is a designated area that allows you connect directly with your audience?  It’s your monthly opportunity to relay a specific message to your customer. And since research tells us that invoices are opened …

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Win Back Customers with WinBack Programs

Sometimes, for any number of reasons, a customer stops being active and may even go elsewhere. Here’s some encouraging news, the odds of bringing that customer back are quite good. In fact, the chances of converting a lost customer are usually much better than your chances of converting a new one. According to Marketing Metrics, …

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Postal Rates to Increase in 2017

 As your print and mail authority, we wanted to let you know that the Postal Rate Commission has approved some United States Postal Service (USPS) rate and structural changes. For the first time in several years the USPS has requested rate increases for both its competitive (packages and overnight shipments) and market dominant products (letters …

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Warm Up with Dynamic Messaging

Brrr! It’s getting colder outside and though the snow hasn’t fallen just yet, a steaming cup of hot cocoa would definitely hit the spot. Without a snowstorm to enhance the hot cocoa though, we’ll have to think of something else to keep warm – a dynamic workout perhaps? But who has the time (or motivation) …

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What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in …

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Paying Bills

Paper is Still Preferred for Credit Card Statements

We live in an on-demand age where information can be received in an instant by pressing a few keys on a mobile device. So if you assumed that most people now prefer receiving their credit card statement online nobody would fault you for your logic. And yet, a recent survey from CreditCards.com reported that 93 …

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OSG Streamlines and Improves Digital Customer Solutions

According to Pew Research Center, 64 percent of American adults own a smartphone as compared to 35 percent just five years ago.1 Gallup reports that almost three-quarters of Americans check their mobile phones at least once an hour.2 And the Gartner Group predicts that annual global sales of mobile phones are expected to reach 2.1 …

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First-Class Postage Stamp to Decrease April 10

Some of you may recall that the United States Postal Service (USPS) instituted an exigent surcharge in January, 2014. However, on April 10, that surcharge will end and certain postal prices will actually decrease. That’s right, decrease. This is the first time in 97 years, since 1919, that the cost of a first-class stamp will …

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OSG Full Color Dynamic Messaging

Designing a Full Color Dynamic Message for Your Invoice

By Guest Author, Ashley Sherrow, OSG Graphic Designer Did you know that a dynamic message on an invoice or statement is a designated area that allows you connect directly with your audience?  It’s your monthly opportunity to relay a specific message to your customer. And since research tells us that invoices are opened 97 percent …

Designing a Full Color Dynamic Message for Your Invoice Read More »

Marketing Minute: Let a WinBack Program Bring Back Your Customers

Did you know that the chances of converting a lost customer are usually much better than your chances of converting a new one? According to Marketing Metrics, the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent. And according to the White …

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