Transpromotional Marketing

                    By implementing transpromotional marketing or “transpromo”, which is the effective combination of invoices and targeted marketing material, you can significantly increase your revenue stream and build your customer relationships. A five percent increase in current customer business can translate into as much as a 50 percent …

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Outsourced Billing

                  With the ever-expanding reach of new technologies and the availability and accessibility of the internet, businesses are faced with more rapid changes in everything from business processes to consumer behavior.  Employees are often forced to remove their focus from their core functions in order to tackle …

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Electronic Billing: Going Mobile

“Mobile” isn’t just a buzz word anymore. It can be the difference between building a flourishing business and potentially losing your customers. In a recent survey conducted by the Pew Research Center, almost 90% of Americans own a cell phone and well more than half of those cell phone owners mainly use their device to go online. …

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Marketing to the Generations

Customer communications is a tricky business. There is no “one size fits all” approach to servicing customers and that includes the art and science of communication. To truly connect with consumers, being aware of the distinct decision-making behaviors among different age demographics makes all the difference. Studies show that marketing preferences vary tremendously across the …

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