Marketing Services: The Customer Lifecycle

Have you heard about lifecycle marketing but thought it sounded too complicated? Don’t overthink it! Lifecycle marketing can be easily adapted to any size business. In a nutshell, lifecycle marketing is about delivering the right message, at the right time, through the right channel, to the right customer. Targeting your customer at each stage of their lifecycle …

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Billing Design Best Practices: Let Color Do the Talking

Color plays an increasingly important role within transactional documents. We asked our in-house design experts, Bobby Schwegler and Ashley Sherrow, to share some tips on how to use color to make the most of your invoice or statement.  1. What is the overall value of bringing color into your invoice or statement? Ashley:  I’ve seen firsthand …

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OSG Marketing Services: Calendar Inserts

Calendar inserts are a great way to kick off your lifecycle marketing initiative. You can increase your customer touch points and show your loyal customers a little appreciation by sending them a calendar for next year. Fully utilize your invoice and statement package and maximize your marketing dollars by customizing your calendar inserts to incorporate your brand …

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Transpromotional Marketing

                    By implementing transpromotional marketing or “transpromo”, which is the effective combination of invoices and targeted marketing material, you can significantly increase your revenue stream and build your customer relationships. A five percent increase in current customer business can translate into as much as a 50 percent …

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