OSG Marketing Services: Calendar Inserts

Calendar inserts are a great way to kick off your lifecycle marketing initiative. You can increase your customer touch points and show your loyal customers a little appreciation by sending them a calendar for next year. Fully utilize your invoice and statement package and maximize your marketing dollars by customizing your calendar inserts to incorporate your brand …

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Seasonal Marketing: Let’s Go Back to School

The biggest shopping day of the year, without a doubt, is Black Friday. Shoppers can see discounts from every industry from apparel to gym memberships to dental work! But why wait until Thanksgiving to see the savings? Next to the holiday shopping season, back-to-school is the biggest spending event of the year, according to the …

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Mobile Marketing: The QR Question

You may have noticed Quick Response (QR) codes popping up everywhere these days. These two-dimensional barcodes are the most recent mobile trend merging online and offline experiences for consumers. QR codes have been a prominent tool with marketers. You can incorporate this trend easily into your invoice package by printing a QR code on your …

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Scratch-Off Cards

Scratch-Off Cards… There’s something oddly addictive about them. You may not be the type to go out and buy one but you’ll probably scratch one off if you were given one. Add a scratch-and-win promotion to your invoice and statement package to add a fun and interactive component to your invoice. The prize under the …

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The Invoice Package: Marketing the Right Way

  OSG’s Three Step Process is the difference between sending out bills to your customers and strategically marketing your brand. We don’t just see it as a bill stuffed into an envelope. No… OSG transforms this important (and sometimes unwanted) piece of mail into an invoice package used to present your customers with targeted marketing …

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Transpromotional Marketing

                    By implementing transpromotional marketing or “transpromo”, which is the effective combination of invoices and targeted marketing material, you can significantly increase your revenue stream and build your customer relationships. A five percent increase in current customer business can translate into as much as a 50 percent …

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Outsourced Billing

                  With the ever-expanding reach of new technologies and the availability and accessibility of the internet, businesses are faced with more rapid changes in everything from business processes to consumer behavior.  Employees are often forced to remove their focus from their core functions in order to tackle …

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Electronic Billing: Going Mobile

“Mobile” isn’t just a buzz word anymore. It can be the difference between building a flourishing business and potentially losing your customers. In a recent survey conducted by the Pew Research Center, almost 90% of Americans own a cell phone and well more than half of those cell phone owners mainly use their device to go online. …

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Bill Presentment Design: Best Practices

                A poorly designed bill, invoice or statement – which leads to slower or missed payments – is not only frustrating for your customers; it is also a missed opportunity to generate incremental revenue. These transactional documents are opened and read 95% of the time and with your …

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A Conversation with Lenny Taylor, Senior Director of Customer Care

Tell us about your background and role at OSG. I have 25 years of management experience focusing on areas of customer support, customer retention, production management, process enhancement and I also have a strong background in USPS regulations. I’ve been with OSG for over 14 years – 12 of which, I have managed our customer …

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