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Tips to Design a Full Color Dynamic Message for Your Invoice

By Guest Author, Ashley Sherrow, OSG Manager of Production Graphics Did you know that a dynamic message on an invoice or statement is a designated area that allows you connect directly with your audience?  It’s your monthly opportunity to relay a specific message to your customer. And since research tells us that invoices are opened …

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Let the Madness Inspire You

This weekend is Selection Sunday. You know what that means! Tourney Time is upon us. What that also means is that employers can expect to see a slight dip in productivity this month. According to a study by employment consulting firm Challenger, Gray and Christmas, nearly 2.5 million people devote over an hour of each …

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The Calendar is a Valuable Tool in Lifecycle Marketing

As hard as it may be to believe, New Year’s is but a memory and holiday-laden February is just ahead. Are you using the calendar to inspire your Lifecycle Marketing Campaign? In February alone we will celebrate Groundhog Day, Lincoln’s Birthday, Washington’s Birthday, Presidents’ Day, Valentine’s Day, Black History Month and American Heart Month. Each …

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Make Sure Your Message is Received this Holiday Season

After a week that included Thanksgiving sales, Black Friday sales, Small Business Saturday, Cyber Monday sales, #GivingTuesday and holiday messages galore, it’s time to make sure your communications are strong and impactful. Everyone is so used to flashy messages grabbing their attention and piquing their interest that a standard white envelope and invoice just won’t …

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Warm Up with Dynamic Messaging

Brrr! It’s getting colder outside and though the snow hasn’t fallen just yet, a steaming cup of hot cocoa would definitely hit the spot. Without a snowstorm to enhance the hot cocoa though, we’ll have to think of something else to keep warm – a dynamic workout perhaps? But who has the time (or motivation) …

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Target Messages to Your Customers

We’ve talked about it before but it’s worth repeating. Did you know that transactional documents like your monthly invoice have a 97 percent open and read rate? Today, when people are receiving emails, text, tweets and updates at an unbelievable speed, that’s an amazing number. Are you taking advantage of the messaging opportunities on your …

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