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What Frightens You?

The idea of a failing customer communications program can be frightening.  Business today moves at an accelerated pace.  You only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off.

Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in a world of seemingly infinite information, how can you create an effective program using integrated communications that engages customers along several key touchpoints?  Here are few options to ensure your program is comprehensive enough to meet your customer communication goals:

  • Electronic MessagingCreating branded email blasts and newsletters will help you utilize the customer data you already have and turn them into a powerful marketing tool.  Additionally, an online, dynamic electronic billing portal gives you the opportunity to engage your customers where they likely spend a majority of their time: online.
  • Dynamic Full Color Messaging Enhancing invoices with targeted, customized messaging can transform them into powerful marketing and communications tools during every billing cycle.  Up-sell and cross-sell products and services using the valuable ‘real estate’ already available on your monthly invoices.
  • Lifecycle MarketingImplementing programs like scratch-off, welcome, win-back and new member programs, calendar inserts and other types of promotional programs are turn-key solutions that help you improve customer retention and take advantage of events throughout the year.
  • Envelope MessagingMaking a good first impression is one of the most important aspects of any communications campaign.  Immediately engage and capture your customer’s attention with full color messages on the outer envelope that will highlight and reinforce the messaging inside.

So, have no fear.  Dynamic, integrated and creative customer communications programs are easier to implement than you think.  Working with the an experienced provider, you can seamlessly integrate your billing processing into a communications program that helps capture attention, drive revenue, create customer loyalty and increase brand awareness.

 

No Postage Increase this January

As your print and mail authority, we are pleased to be able to report to you that for the first time in years, there will be no postage increase in January for mail and shipping products. So that means that First-Class and Standard Mail letters and flats and First-Class Package Service and Priority Mail® will not go up in price.

However, before you get too excited, let us caution you that there may be an increase later in the year.

Why the uncertainty? We’re all waiting for the Court of Appeals to rule on the exigent price increase that went into effect in January 2014 after the Postal Regulatory Commission authorized it. The big question is will it remain temporary or permanent? If the ruling deems it permanent, we’ll probably see an increase later in the year. As always, we’ll keep you posted.

What Scares You?

Halloween 2013

What Scares You?

The idea of a failing customer communications program can be frightening.  Business today moves at an accelerated pace.  You only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off.

Research shows that regular and consistent customer communication programs help build loyalty and trust.  But with average person being exposed to over 3,000 messages daily, how can you create an effective program using integrated communications that engages customers along several key touchpoints?  Here are few options to ensure your program is comprehensive enough to meet your customer communication goals:

  • Electronic MessagingCreating branded e-mail blasts and newsletters will help you utilize the customer data you already have and turn it into a powerful marketing tool.  Additionally, an online, dynamic electronic billing portal gives you the opportunity to engage your customers where they likely spend a majority of their time: online.
  • Dynamic Full Color Print Messaging Enhancing invoices and member statements with targeted, customized messaging can transform them into a powerful marketing and communications tool during every billing cycle.  Up-sell and cross-sell products and services using the valuable ‘real estate’ already available on your monthly invoices and statements.
  • Lifecycle MarketingImplementing programs like scratch-off, welcome, win-back and new member programs, calendar inserts and other types of promotional programs are turn-key solutions that help you improve customer retention and take advantage of events throughout the year.
  • Envelope MessagingMaking a good first impression is one of the most important aspects of any communications campaign.  Immediately engage and capture your customer’s attention with full color messages on the outer envelope that will highlight and reinforce the messaging inside.

So, have no fear.  Dynamic, integrated and creative customer communications programs are easier to implement than you think.   Working with the an experienced provider, you can seamlessly integrate your statement and billing processing into a communications program that helps capture attention, drive revenue, create customer loyalty and increase brand awareness.

Happy Halloween from OSG!

Saturday Delivery is Not Going Away Yet

Just when you thought you knew everything going on with the USPS, it changes again.  The United States Postal Service (USPS) announced that for now Saturday delivery is back!  Despite the $16 billion loss in 2012, the Postal Service’s board says that it will continue to deliver mail six days a week. In an effort to reduce the financial bleeding, the agency announced back in February that it had plans to stop delivering mail on Saturdays, except for packages and express mail. But, Congress, citing a mandate from the 1980’s about Saturday delivery, passed a funding measure to keep that mandate going.

Last month, the U.S. Government Accountability Office said the current law requires the agency to continue six-day delivery. The USPS’s plan to end Saturday delivery was not in direct violation of the law, because they were not completely ending the six-day delivery, only changing it, since packages would continue to be delivered on Saturdays. But the U.S. Government Accountability Office disagreed.

In a statement, the USPS board said, “Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that provides the Postal Service with the authority to implement a financially appropriate and responsible delivery schedule.”

So what happens next? The USPS will probably look into cutting employee costs and raising postage rates. The USPS statement said that the Board of Governors had told management to “seek a reopening of negotiations with the postal unions and consultations with management associations to lower total workforce costs, and to take administrative actions necessary to reduce costs.”

And, experts say that it’s still too soon to declare Saturday letter delivery will continue indefinitely. We will keep you posted!

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