We should each have a flying car by now, right? If we were in the future people predicted years ago, we’d be zipping through the clouds to work. That idea is still alive and well, but as it turns out, the cars got into a different cloud first. They’re in our phones, roaming around inside of apps on their way to pick us up. Technology isn’t linear; it stretches and morphs on its way to the future. The same principle applies to billing technology.
The cry is always the same: “Paper is obsolete! Right?” The truth is, we’re not quite there yet. Electronic billing has been around since the ’90s, and for every paperless friend who scoffs at the idea that anyone would still receive an archaic hard copy, there are plenty more who still enjoy receiving paper bills in 2017, even if they ultimately pay online. (In fact, 21 million people change the way they pay their bills from one month to the next.*) What’s clear is that when it comes to transactional documents, there are many who want a mix of the past and the future, the paper and the cloud.
So, what’s next? When we developed the OSG Mobile App, we wanted to offer clients a tool that enhanced their billing and payment processes. Beyond the right-in-your-pocket ease it provides customers—many of whom use apps for a litany of other services anyway—the app also allows for interaction. It’s about functionality as much as it’s about convenience. Their customers don’t have to stare at static PDFs; there are functions that actually engage them. It also offers the client customization options that sets the company brand apart.
Most importantly, it leaves room for change. The app grows with the client, and with their customers. There’s no way to predict the future specifically, but leaving room for that growth is essential.
*Source: Eight Annual Billing Household Survey, Fiserv Inc., 2016