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How to Gain Control in a Hectic 24/7 Business Environment

A nine to five strategy doesn’t work in a 24/7 business climate. From a company perspective, having access to your transactional document information any time of day isn’t a luxury—it’s essential.

We developed OSG Insight with that around-the-clock necessity in mind. This tool gives you a real-time snapshot into your business with us any time of day. Once you log into your account through our website, you can oversee all of your billing and invoicing jobs. Need to check the status of a file at 9 p.m.? Do it. We designed Insight to give you more control but also to increase the level of transparency with us as your billing partner. In short, you get insight into what we’re doing on our end.

You can also opt for even more control when you begin working with OSG. When we do your onboarding process, we can set your account for client review and release. You are the one who clicks Release This File to send the job off after a final review.

Additionally, you can manage the marketing component of your transactional documents through the portal. Your custom library—housed on the site—stores any marketing messages you create or upload. It also houses custom images specific to your company’s brand. Update your messaging, then edit and delete as you go.

Other Insight-ful things:

-Upload files to the OSG site for processing

-Run accounting reports based on OSG invoices

-See the status of past jobs as well as current ones

-Keep track of available insert inventory

-Run postage reports as far back as a year

Added bonus: You don’t need any special software for Insight. We host it.

Contact us for more details.

 

This Is Why Your Marketing Campaign Should Go Back to School

Back to school isn’t a day or a frame of mind—it’s a powerful marketing season that kicks off earlier than you might think. (Some schools start up again in early August.) And as one of the biggest spending seasons of the year, back to school is also an opportunity to drive some new business and get creative with your marketing efforts.

In other words, summer is over, but that can be a good thing.

The monthly invoice package you send customers can include an insert that’s designed within this framework. Offer “last chance” summer sales, promote the latest products and services you have, and anticipate your customers’ needs. These inserts are also a great way to touch base with them before the next big spending season.

OSG Creative Studio has a lot of experience creating these types of targeted messages , and we can come up with a fun campaign that fits within your brand guidelines and taps into this market. Contact us for more details before school’s back in session.

P.S. Don’t forget to follow us on Facebook for the latest updates!

3 Reasons Lifecycle Marketing Works

From the Welcome Message to the WinBack Program, lifecycle marketing is a way of communicating with customers that adapts to their changing needs. Why is it so effective?

  1. Because lifecycle marketing acknowledges that customers aren’t static – they evolve.

You could say acquiring a new customer is step one of 100 steps, but it would be more accurate to say that it’s step one of an unknown number of steps. Customers’ needs change; what worked for them in January might be wearing thin by September. Keep in touch. Communication that’s tailored, creative and proactive–whether it’s done through surveys, milestone programs or referral solutions programs–has a positive influence on retention rate.

  1. Because it’s much easier to convert a lost customer than to win a new one.

It may seem counterintuitive that a “lost” customer would be more likely to return to the fold than a new customer would be to sign up, but the numbers don’t lie. Marketing Metrics show that probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent. And consider it from customer’s perspective. Say the cost to renew a subscription to your favorite magazine increases. Even if you love the content, there’s a good chance you’ll pass. It’s not a rejection of the product; it’s a hold out on the price.

Imagine how much more cost-effective it would be for the magazine to send you a discount offer to renew rather than devise a completely new strategy to get the attention of a prospective customer.

  1. Because it’s more than just an invoice.

Would you want to hear from someone only when they’re asking for money?

OSG offers an array of lifecycle marketing solutions. Get in on them.

 

Tips to Design a Full Color Dynamic Message for Your Invoice

By Guest Author, Ashley Sherrow, OSG Manager of Production Graphics

Did you know that a dynamic message on an invoice or statement is a designated area that allows you connect directly with your audience?  It’s your monthly opportunity to relay a specific message to your customer. And since research tells us that invoices are opened 97 percent of the time, you are virtually guaranteed of having your message read.

Using a little bit of creativity you can create a message that is eye-catching, colorful and informative. The OSG data-driven application, Campaign Composer, gives you full transpromotional marketing capabilities that compliment your statement or invoice package.

So what do you need to do?

First you’ll want to compose your message.

    1. You can do this using design programs such as InDesign or Illustrator. Designing your message in one of these programs makes the design process easy. Also, since these are the same programs we use in the OSG Creative Studio, should you need help, we can guide you through either of these programs to help you get the message you need created.
      • Tip: If you are designing multiple messages within an area, it is a good idea to separate the messages with a thin line between each message, or a border around each message.
    2. This space provides a great opportunity to cross-sell and up-sell your services or even your customer’s services. Not sure what to feature? Think about deals, sales, promotions or even important messages you want to share with your customers.

Next, as long as you’re designing a bill or invoice, why not create a whole invoice package? You can coordinate by utilizing other OSG communications tools such as Envelope Messaging, Additional Message Page and OSG Inserts.

You’ll want to be sure you’re designing your message to its full potential. To ensure this, here are some things to pay attention to:

    1. Is the message sized correctly so that it will fit into the message space on the bill?
    2. How will your message look on the invoice/statement? Make sure your messages blend in with the colors and style of your invoice/statement.
    3. Have you used imagery and colors to your advantage?
      • Choose bright colored images and text that will stand out and grab your audience’s attention.
      • Remember, less is more – you don’t need to plaster the message area with tons information. Short and sweet. Then direct the customer to a website for them to gather more information.

3 Simple Branding Check-Ups That Make a Big Difference

While the Big Branding Things at a company get done, it’s the Little Branding Things—the ones that seem too obvious to mention—that can slip through the cracks. It happens. Here are three quick check-ups to ensure your company branding is in tip-top shape.

1. Sincerely, All of Us.

Anything that leaves your office is your office, which is why consistent email signatures are important. If Diane, Jim and Sam have the same sign off, but Todd changed the font and added his favorite GIF to the bottom, someone should ask Todd why. Personality is important, and there may be allowances depending on the industry, but there’s something reassuring about clean messaging. Consistency is not boring; it’s got a nice hum.

2. The newest logo is the only logo.

If you’ve refreshed, tweaked or bulldozed your company logo over the last few years, make sure everyone has the latest one. Even better, make sure that logo is on everything: invoices, press releases, business cards, brochures, t-shirts, etc. When there are too many files floating around, you’ll see this on the computer:

ThisCompanyUpdatedLogo1

ThisCompanyNewLogo

ThisCompanyLogoNew

ThisCompanyLatestLogo

One file, with the year, that’s easily accessible for everyone. Done.

3. “Is this still what our company does?”

It’s not a silly question. Maybe your advertising firm didn’t become a candle shop overnight, but as an organization grows and changes its scope based upon revenue, customer feedback or demand, the message sent out to the world needs to match those shifts. At the very least, scan your website to make sure something you stopped doing in 2012 isn’t still on home page. Even if a brand refresh is in the works, quick five-minute (or even five-second) changes can save hours later.

Implement a Referral Program and Everyone Wins

Do you have a referral program in place for your current customers to refer friends and colleagues to your business? Studies have shown that referrals are extremely important to the success of a business. Take a look at these statistics and then see if maybe you want to set aside some time to create one or revitalize the one you have in place.

  • According to The New York Times, 65% of new business comes from referrals.
  • Nielsen reports that people are four times more likely to buy when referred by a friend and that 92 percent of people trust a referral from a friend.
  • A customer who is referred by another customer has a 16% higher lifetime value, according to a study by the University of Pennsylvania’s Wharton School of Business.

If you think about it, it makes perfect sense. Satisfied customers make the best advocates for your company. And since they know both your company and their friends/colleagues, they can actually target the right people for the right product/service. So not only can they act as your brand ambassadors, they can do the initial audience segmenting for you too. They’ve had a good experience with your company and products. Now encourage them to tell their friends, family and colleagues about your company and the great service you provide. Not only will they bring in new customers, increasing your revenue stream, you will also make your current customers happy when you reward them for their efforts. That’s important too. They’re helping you out so you should do something for them. It doesn’t have to be cash back but consider a discount or credit to an invoice or statement.

Think you’re too small a company to be able to implement such a plan? The OSG Creative Studio is available to help you every step of the way. Contact them directly or talk to your Account Manager.

Think about implementing a Referral Program. You and your customers will be glad you did.

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