Marketing

On Seizing the (Micro)Moment: Billing & Payments in the Age of “Me”

Though it may seem a stretch to associate desire with viewing or paying a bill (which may be better identified as a “have-to” moment), the lines between interest and obligation erode when satisfying these moments happens through the same channels.

Dynamic Messaging

Make Your Bill Work for You

Integrating OSG Dynamic Messaging with your bills and invoices provides you with the perfect chance to open a door of communication every month.

The Customer Journey, Part 1: Identify

Understanding where your customer is in their process—and the next steps they might take—enables you to offer them a more personalized experience that centers their needs and encourages action.

The Secret to Effective Communication? Get Personal

Personalizing your critical customer communications means going beyond merely addressing your customer by name – it means understanding your customer and what they need from your company and your products or services.

3 (Big) Ways to Use Big Data for Your Critical Customer Communications

With so many metrics and data points, it can be intimidating to know where and how to start leveraging them. Luckily, there are a few easy and very effective ways to use data to increase the impact of your critical customer communications.

How to Leverage the Power of Your Transactional Documents

It’s essential to think beyond bills and invoices, and to leverage data and employ other optimized channels that reach customers in new, more engaging ways.

5 Important Omnichannel Marketing Metrics

As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives. –98% of …

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3 Marketing Tips for Bills and Invoices

With data showing that transactional documents are increasingly being used as promotional tools, it’s a good time to revisit some basic marketing practices. Here are some insights straight from the OSG Creative Studio. Make your message strategic. We’ve mentioned before how important it is to use data to create dynamic messages. When you have real …

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How to Gain Control in a Hectic 24/7 Business Environment

A nine to five strategy doesn’t work in a 24/7 business climate. From a company perspective, having access to your transactional document information any time of day isn’t a luxury—it’s essential. We developed OSG Insight with that around-the-clock necessity in mind. This tool gives you a real-time snapshot into your business with us any time …

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