Lifecycle Marketing

What Scares You?

What Scares You? The idea of a failing customer communications program can be frightening.  Business today moves at an accelerated pace.  You only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty …

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Part Two of Effectively Communicating Through a Company Newsletter

Part Two of Effectively Communicating Through a Company Newsletter 3. Communicate More Effectively Developing reliable and timely communication with your customers is important for your business to thrive. Although you have plenty of marketing tools at your disposal, only a newsletter gives you the adequate space you need to speak directly to all your of customers.  This compelling …

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Rethinking Marketing Strategies

Going Back to Basics with Direct Mail Does your business’ marketing strategy rely heavily on email? If so, you may be contributing to “email fatigue.” Email fatigue occurs when your recipients skip over emails when their inbox is on overload. Although email marketing definitely has its place in an integrated communications strategy, sometimes it’s good …

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Lifecycle Marketing in a Nutshell

Don’t let lifecycle marketing scare you off.  In a nutshell, it is about delivering the right message, at the right time, through the right channel, to the right customer.  And it can be easily adapted to any size business. Try some of these marketing ideas: Reach out to your newest customers with a welcome letter …

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