Lifecycle Marketing

Back-to-School Marketing Starts with a Bang

  Back-to-School Marketing Starts with a Bang It seems as soon as the last firework burst in the sky, the back-to-school marketing frenzy exploded with the same intensity. Why so soon? According to Advertising Age, back-to-school marketing is happening earlier than ever before. “It’s one if the most competitive times of the year for big …

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Part Two of Effectively Communicating Through a Company Newsletter

Part Two of Effectively Communicating Through a Company Newsletter 3. Communicate More Effectively Developing reliable and timely communication with your customers is important for your business to thrive. Although you have plenty of marketing tools at your disposal, only a newsletter gives you the adequate space you need to speak directly to all your of customers.  This compelling …

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Take 5 Interview with Shannon Seastead, Director of Marketing and Communications

Take 5 Interview with Shannon Seastead, Director of Marketing and Communications We are introducing a new segment in our blog this week that showcases some of the insight we have within the halls of OSG. Our Take 5 segment lets some of our esteemed colleagues take the floor and gives them a chance to answer …

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