Lifecycle Marketing

Customer Journey: Reconnect

The Customer Journey, Part 6: Reactivate

Losing a customer can happen for a variety of reasons. Whether it was a price increase or a negative experience with your brand, that customer made the executive decision to cut ties, but that does not mean your customer is lost for good.

Customer Retention

The Customer Journey, Part 5: Retain

While you may be inclined to focus on growing your customer base, the time and energy put into maintaining the existing base will benefit your brand in the long run. Establishing a strategy to keep your customers happy will keep them by your side and buying your products.

Customer journey: cross-sell and up-sell.

The Customer Journey, Part 4: Up-sell and Cross-sell

No matter the industry, cross-selling and up-selling present a unique opportunity to elevate the customer relationship and grow the value of new and existing customers.

Customer Journey - Convert

The Customer Journey, Part 3: Convert

It’s the home stretch, the final inning, the last ten yards. Converting a lead from potential customer into a full-fledged, bought-and- enjoying-the-product customer is the final hurdle.

Customer Journey, Acquisition

The Customer Journey, Part 2: Acquire

Acquiring a new prospect is no easy task, making this stage one of the trickiest (and most pivotal) in the customer journey.

5 Important Omnichannel Marketing Metrics

As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives. –98% of …

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Implement a Referral Program and Everyone Wins

Do you have a referral program in place for your current customers to refer friends and colleagues to your business? Studies have shown that referrals are extremely important to the success of a business. Take a look at these statistics and then see if maybe you want to set aside some time to create one …

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Four Benefits to Having a Company Newsletter

Do you have a company newsletter? It’s a great way to stay in touch with your customers and build brand loyalty. Think in this day of Tweets and Posts that newsletters are no longer relevant? In a recent report issued by Quartz Insights, 60 percent of over 1,300 global executives, indicated that they read an …

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