Lifecycle Marketing

Customer Journey: Reconnect

The Customer Journey, Part 6: Reactivate

Losing a customer can happen for a variety of reasons. Whether it was a price increase or a negative experience with your brand, that customer made the executive decision to cut ties, but that does not mean your customer is lost for good.

Customer Retention

The Customer Journey, Part 5: Retain

While you may be inclined to focus on growing your customer base, the time and energy put into maintaining the existing base will benefit your brand in the long run. Establishing a strategy to keep your customers happy will keep them by your side and buying your products.

Customer Journey - Convert

The Customer Journey, Part 3: Convert

It’s the home stretch, the final inning, the last ten yards. Converting a lead from potential customer into a full-fledged, bought-and- enjoying-the-product customer is the final hurdle.

5 Important Omnichannel Marketing Metrics

As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives. –98% of …

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