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Use Color Deliberately

The results are in! “Greenery” has been named the color of the year for 2017. Last week the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, announced the “fresh and zesty” color as the perfect representation of our hopes for the coming year. This choice of color is based on the need for reunification as a country and as a world during a tense political climate. Pantone explains that this color is always present when bold change is occurring, when grass starts to grow again and trees take root. Interestingly, this color also tends to manifests itself when the world is ready for a massive social change.

Color is a powerful communication tool and its effects should be taken advantage of and maximized. What better way to get the year started off on the right foot then by working with your billing company to choose the right colors to get your message across? Your billing company has plenty of color options, so take advantage and reach your customers in the subconscious language of color. According to Xerox Corporation, color increases readers’ attention span by 82 percent and improves reading comprehension by 73 percent. Get 2017 started off on the right foot with deliberate use of color.

 

Warm Up with Dynamic Messaging

Brrr! It’s getting colder outside and though the snow hasn’t fallen just yet, a steaming cup of hot cocoa would definitely hit the spot. Without a snowstorm to enhance the hot cocoa though, we’ll have to think of something else to keep warm – a dynamic workout perhaps? But who has the time (or motivation) for that? Why not just take advantage of Dynamic Messaging instead?

Just like a dynamic workout changes a regular workout from boring to exciting, with OSG Dynamic Messaging you can transform your ordinary invoice or statement into a highly-customized customer touchpoint using full-color technology. And unlike with the chilly weather, you have total control over how you want your message to look! Not only that, if you find yourself running out of room on the invoice, have no fear because with Envelope Messaging and Additional Messaging Page Inserts, you have additional opportunities to effectively communicate whatever message you want to your customers in an exciting and vibrant way.

So hurry up and use Dynamic Messaging before it’s time to curl up by the fireplace with your mug of hot chocolate.

Good Time to Review

This past weekend we changed our clocks. Not only did we gain an extra hour of sleep on Sunday, we also gave ourselves more daylight in the mornings and earlier sunsets in the evenings.

As long as we’re changing all the different clocks in our lives and checking our smoke and carbon monoxide detectors, what else needs checking and perhaps changing?

When’s the last time you did a full marketing materials review? Lifecycle marketing campaign review? Are all of your collateral pieces up to date? Do you have any outdated information on your website? Are your graphic standards and writing guides current?

If you can’t remember the last time you updated or reviewed any of these, this is a great time to do so. You don’t have to check all of them at once, but how about making an end-of-year resolution to try to review most of them before the end of the year? And if December 31 comes around and you haven’t managed to get to all of them, add them to your New Year’s Resolutions for 2017.

Going through a marketing review once or twice a year is a great exercise for you and your team. You may find some things that need to be retired, updated or redesigned. But when you’re done, you’ll have a more cohesive look and feel representing your company.

 

Let Your Voice Be Heard

This coming Tuesday is Election Day. Every four years we have the opportunity to exercise the right our Founding Fathers gave us to vote for who we want to lead us. It’s our opportunity to give input and have our say.

But you don’t have to wait four years to ask your customers how they think you’re doing or if there’s anything that needs fixing.

When is the last time you checked in with your customers? Did a customer recently get in touch with you about a particular issue? You can use opportunities like these to open the lines of dialogue and answer any questions they may have, clean up any confusion, address issues, tell them about a new product or service and perhaps “take the temperature” of a quiet customer.

Our OSG Creative Studio has a series of appealing campaigns to help you communicate in a positive and engaging way with your customers on a variety of service-related issues. We have developed survey inserts to see how happy your customers are, as well as communications expressing appreciation for their business and acknowledgements of Customer Service inquiries.

Let your customers know their opinion matters all year long and not just on Election Day.

 

What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off.

Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in a world of seemingly infinite information, how can you create an effective program using integrated communications that engages customers along several key touchpoints?  Here are few options to ensure your program is comprehensive enough to meet your customer communication goals:

  • Dynamic Full Color Messaging Enhancing invoices with targeted, customized messaging can transform them into powerful marketing and communications tools during every billing cycle.  Up-sell and cross-sell products and services using the valuable real estate already available on your monthly invoices.
  • Envelope MessagingMaking a good first impression is one of the most important aspects of any communications campaign.  Immediately engage and capture your customer’s attention with full color messages on the outer envelope that will highlight and reinforce the messaging inside.
  • Electronic MessagingCreating branded email blasts and newsletters will help you utilize the customer data you already have and turn them into a powerful marketing tool.  Additionally, an online, dynamic electronic billing portal gives you the opportunity to engage your customers where they likely spend a majority of their time: online.
  • Lifecycle MarketingImplementing programs like welcome, win-back and new member programs, calendar inserts and other types of promotional programs are turn-key solutions that help you improve customer retention and take advantage of events throughout the year.

 

So, have no fear.  Dynamic, integrated and creative customer communications programs are easier to implement than you think.  Working with the an experienced provider, you can seamlessly integrate your billing processing into a communications program that helps capture attention, drive revenue, create customer loyalty and increase brand awareness.

 

 

Let Calendar Inserts Keep Your Company Top of Mind

Calendar insert

How many times a day do you look at a calendar to check the date or to plan a meeting?

Calendars have been around for thousands of years. Some have been lunar and some have been solar. From ancient Sumer to the Mayans to the Greeks to the Romans, each civilization has had their own version of a calendar. According to Wikipedia, the Gregorian calendar is the calendar most widely used today and was a refinement of the Julian calendar.

Calendars are an essential business tool. While many of us do use the calendars on our phones or work email, look around your office and you’ll see that nearly every office or cubicle has at least one calendar hanging on the wall.

Even time travelers have been known to need to use a calendar to be able to plug in a date in order to travel back and forth in time (think Back to the Future, Doctor Who or Time Machine).

So with all this in mind, why not consider taking advantage of an OSG Calendar Insert? It’s a practical, cost-effective gift since it fits nicely into the mailing envelope you’re already sending out with your critical customer communications. An added benefit is that it keeps your logo and brand front and center all year round and that in turn can help build brand loyalty. Call your Account Manager today or view our designs at: http://www.osgbilling.com/calendar_inserts_ms.asp.

 

 

Explore the Potential of Your Invoice

Back in 1492, Christopher Columbus set out to discover a new continent and landed in America. Sometimes you can make great discoveries in the most unlikely of places. You too can be a great explorer and uncover the possibilities within your monthly invoice.

Each month you have the opportunity to include targeted messages to your customers. Using Full Color Dynamic Messaging you can incorporate full color images into your invoice as well as modify fonts and insert bulleted text, which in turn, allows you to create targeted, customized messages for your customers to see when they view your monthly invoice or statement.

This month it might be a Breast Cancer Awareness public service announcement and next month it might be a Thanksgiving discount. Or maybe you have a new product or service you want to let your customers know about. With Full Color Dynamic Messaging you can keep your customers in the know. And a great benefit of this service is that you can change the message from month to month.

You’ve got the tools. Now go ahead and see what great discoveries you can unearth.

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