Name: Ashley Sherrow
Title: Production Graphics Manager
Years at OSG: 10
Ashley manages all of OSG’s production graphics from start to finish. Most days you’ll find her in OSG’s Carlstadt location whipping up fresh designs for our clients’ bills and invoices, while also making sure that everything that comes out of our printers meets our graphic standards. Ashley’s knack for turning around fantastic billing prototypes and creative solutions on the fly for our sales team has earned her the nickname The Flash.
How would you say your job has changed over the years?
Well, when I first started, things were a little different. Years ago, OSG was a small company and production graphics was just a tiny portion of the Marketing Department. Then we started growing, and the workload has grown exponentially. It’s much busier now. I work directly with the developers, the project managers, and the clients to create that bill or invoice they want. Before it was the project managers who were “designing” them. They were just moving things around on the page with no creativity or design to them. We didn’t offer dynamic messaging or the use of full color, so it was just the staples. Now we’re putting in all that jazz and that’s where my role has developed. I manage all things production, overseeing everything that gets printed and mailed out.
And design itself has changed so much in ten years.
Yeah, it’s crazy. For one, back then it wasn’t full color. Clients were only allowed to use black and one highlight color (blue, green, red or violet). Even though I could create full color graphics, we just didn’t have the ability to print them. We only had highlight color printers. About 5 years ago, we got the 980 printers, which allowed us to use a full range of color. And we have even upgraded the 980’s and are now onto the Ricohs. The Ricoh printers are the best yet, taking color and quality to another level!
What do you still love about your job?
The people. It’s funny, a lot of the people who work here have been here forever. It’s still that family to me. When I first started, they called us the OSG family. I felt like I came into that family when I was hired ten years ago. You feel comfortable with them because you’ve known them for so long. You build a rapport with each person, and it’s great to still have those connections.
What’s the best piece of work advice you’ve ever been given?
Don’t stress and take your time. Even though they call me The Flash because I go fast, it’s still important to think about what you’re doing before you do it. It’s very easy, especially in the design world, to rush through things and get it out quickly. Then it comes back wrong and you have to redo it. And another piece of advice: go with change. You can’t get stuck in your ways. You have to grow and change with the company.
What keeps you happy and motivated at work?
I really enjoy the variety of work I do. Doing many different projects across all our departments, keeps me alive! It’s not stagnant. I like that it’s different every day. There’s always something new to be learning.
What’s your favorite thing to do outside of work?
Play with my kids. My two girls. I enjoy being with them. We took a bike ride to the park the other day, little things like that. Playing games, being with them, teaching them. They’re my life.
What makes you feel like you’ve had a successful day?
I feel accomplished when I check everything off my to-do list. I get many requests throughout the day so it’s a great feeling to get it all complete. Also, when I get a nice note from a co-worker. When I hear that a detailed prototype I designed was a big success in a Sales meeting, it’s great. It’s satisfying knowing what you’re doing is driving business and bringing in new clients.
Bring your lunch or buy?
I do both. Can I say both?
Coffee or tea?
Early riser or night owl?
Definitely a night owl.
I can’t start the day without…
A hug and a kiss from my girls.
When I’m feeling overwhelmed, I…
Take a walk away from my desk.