Customer Relationship

Customer Journey: Reconnect

The Customer Journey, Part 6: Reactivate

Losing a customer can happen for a variety of reasons. Whether it was a price increase or a negative experience with your brand, that customer made the executive decision to cut ties, but that does not mean your customer is lost for good.

Customer Retention

The Customer Journey, Part 5: Retain

While you may be inclined to focus on growing your customer base, the time and energy put into maintaining the existing base will benefit your brand in the long run. Establishing a strategy to keep your customers happy will keep them by your side and buying your products.

Customer journey: cross-sell and up-sell.

The Customer Journey, Part 4: Up-sell and Cross-sell

No matter the industry, cross-selling and up-selling present a unique opportunity to elevate the customer relationship and grow the value of new and existing customers.

Customer Journey, Acquisition

The Customer Journey, Part 2: Acquire

Acquiring a new prospect is no easy task, making this stage one of the trickiest (and most pivotal) in the customer journey.

The Customer Journey, Part 1: Identify

Understanding where your customer is in their process—and the next steps they might take—enables you to offer them a more personalized experience that centers their needs and encourages action.

ebilling

2019 Trends for eBilling

From mobile connectivity to employee experience, we’ve gathered the top six major trends we expect to shape (or reshape) the eBilling landscape.

millennials

If You Build It, Millennials Will Come

Like generations before them, Millennials’ needs and expectations when interacting with brands are vast and varied. Understanding exactly how to target this generation is the key to increasing your Millennial customer base. 

Does Your Company Have the CX Factor?

Companies are no longer fighting to prove they have the latest product or most advanced system—instead, they are fighting to prove they can create the best customer experience.

5 Important Omnichannel Marketing Metrics

As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives. –98% of …

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OSG’s Top Blog Posts of 2017

Business technology, company profiles, bill vs. invoice: these were are most-viewed blog posts of 2017.

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