Customer Care

The Calendar is a Valuable Tool in Lifecycle Marketing

As hard as it may be to believe, New Year’s is but a memory and holiday-laden February is just ahead. Are you using the calendar to inspire your Lifecycle Marketing Campaign? In February alone we will celebrate Groundhog Day, Lincoln’s Birthday, Washington’s Birthday, Presidents’ Day, Valentine’s Day, Black History Month and American Heart Month. Each …

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Win Back Customers with WinBack Programs

Sometimes, for any number of reasons, a customer stops being active and may even go elsewhere. Here’s some encouraging news, the odds of bringing that customer back are quite good. In fact, the chances of converting a lost customer are usually much better than your chances of converting a new one. According to Marketing Metrics, …

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Postal Rates to Increase in 2017

 As your print and mail authority, we wanted to let you know that the Postal Rate Commission has approved some United States Postal Service (USPS) rate and structural changes. For the first time in several years the USPS has requested rate increases for both its competitive (packages and overnight shipments) and market dominant products (letters …

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You Can Achieve Your New Year’s Resolutions

It’s that time of year again – when we’re all in optimistic moods and positive cheer in the midst of the holiday season – to plan our resolutions for the upcoming year. Not only do we want to make ourselves into better people, but also into better workers and co-workers. So let’s make a list …

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Give Back and Feel Good

We find ourselves in the season of spreading good will amongst people and kindness to mankind. That makes it the perfect time to start thinking about finding a way that you can get involved and give back to the community you work and possibly live in. Check with Human Resources and see if they’re already …

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Say Thank You to Those Who Matter

Thanksgiving has been a tradition celebrated each year since the “First Thanksgiving” was celebrated by the Pilgrims after their first harvest in the New World in 1621. President Abraham Lincoln made it a legal holiday in 1863 during the American Civil War. For 394 years, we have been giving official thanks as a nation, let’s make …

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What Scares You?

In business, the idea of a failing customer communications program can be frightening.  In today’s fast-paced world, you only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off. Research shows that regular and consistent customer communication programs help build loyalty and trust.  But in …

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Calendar insert

Let Calendar Inserts Keep Your Company Top of Mind

How many times a day do you look at a calendar to check the date or to plan a meeting? Calendars have been around for thousands of years. Some have been lunar and some have been solar. From ancient Sumer to the Mayans to the Greeks to the Romans, each civilization has had their own …

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Tips for a Successful Lifecycle Marketing Campaign

Last week was the official start of Autumn. As you watch the seasons transition one to the next your thoughts might turn to other lifecycles moving along like your company’s lifecycle marketing campaign. If you have one. And if you don’t, maybe this change in season might prompt you to think about launching one. Implementing …

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How to Stay Top of Mind

It’s important to stay top of mind with your customers and to keep the lines of communication open. That’s why even when you don’t have an invoice or statement to send out you can still be in touch with your customers. Doing this will allow you to connect and solidify your relationship and also create …

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