Summer brings so much possibility: Long days by the pool, drives to the beach, and better looking invoices.
Now is an ideal time to update your invoice package, whether you use electronic billing services or print and mail. Ideally, the refresh would accomplish three things:
- Present a more polished, modern look for your company.
- Tighten up the organization of the invoice’s elements, and perhaps even incorporate some Dynamic Messaging.
- Improve customer response time. (Translation: Increase your cash flow.)
The OSG design team understands the balance between creativity and clarity when making this kind of change. Our Production Graphics Manager, Ashley Sherrow, put together a before and after prototype to demonstrate how just a few changes can completely transform your customer communication.
By incorporating color, improving image quality, and drawing the eye to neatly organized sections, your invoice can help streamline your branding and provide clarity for your customers simultaneously. It’s refreshing for everyone.
Interested in this for your business? Contact us at email@example.com.
Envelopes are marketing opportunities. When a customer sifts through an uninspiring sea of plain white envelopes, yours should float to the top. A smartly-designed envelope can be the difference between an immediate open or a toss into the deal-with-it-later pile. In fact, per a recent Xerox Color Study, people are 55 percent more likely to pick up a full-color piece of mail first.
We take that intel seriously. OSG Envelope Messaging is a key part of our communications strategy for your mailed transactional pieces. Color is important, but we also work with you to design something that communicates timely, relevant information to your customers right away.
Aside from encouraging recipients to tear into your envelope first, these are a few other benefits of using OSG Envelope Messaging:
- Brand familiarity. Let them know it’s you.
- Increased up-selling and cross-selling potential.
- Have a great offer inside? Tease it on the front.
- Educate and alert. Important dates need reinforcing.
Go here to learn more about how this might work for your business.
While the Big Branding Things at a company get done, it’s the Little Branding Things—the ones that seem too obvious to mention—that can slip through the cracks. It happens. Here are three quick check-ups to ensure your company branding is in tip-top shape.
1. Sincerely, All of Us.
Anything that leaves your office is your office, which is why consistent email signatures are important. If Diane, Jim and Sam have the same sign off, but Todd changed the font and added his favorite GIF to the bottom, someone should ask Todd why. Personality is important, and there may be allowances depending on the industry, but there’s something reassuring about clean messaging. Consistency is not boring; it’s got a nice hum.
2. The newest logo is the only logo.
If you’ve refreshed, tweaked or bulldozed your company logo over the last few years, make sure everyone has the latest one. Even better, make sure that logo is on everything: invoices, press releases, business cards, brochures, t-shirts, etc. When there are too many files floating around, you’ll see this on the computer:
One file, with the year, that’s easily accessible for everyone. Done.
3. “Is this still what our company does?”
It’s not a silly question. Maybe your advertising firm didn’t become a candle shop overnight, but as an organization grows and changes its scope based upon revenue, customer feedback or demand, the message sent out to the world needs to match those shifts. At the very least, scan your website to make sure something you stopped doing in 2012 isn’t still on home page. Even if a brand refresh is in the works, quick five-minute (or even five-second) changes can save hours later.