Best Practices

Top 5 Reasons OSG is Leading the Way in Omnichannel Communications

Today’s communications landscape is a revolving door of new technologies and channels, funneling in and out faster than passengers on a subway. Keeping up with the rapid-fire evolution requires a specific skillset and forward-thinking initiative. But while technologies may continue to emerge, the holy grail of communication has been, and still remains, achieving true omnichannel capability.

millennials

If You Build It, Millennials Will Come

Like generations before them, Millennials’ needs and expectations when interacting with brands are vast and varied. Understanding exactly how to target this generation is the key to increasing your Millennial customer base. 

How to Create Stand-Out Customer Messages

How do you make your message stand out amongst the hordes of others? We’ve put together a few simple tricks designed to help your message grab—and keep—the attention of the reader.

How to Reach Customers Quickly Using One Program

When you’re trying to reach customers with an important message, time is of the essence. A self-service program that simplifies the process is key to streamlining communication. OSG Letter Composer is just that. Using an online composition tool, you can customize and edit customer letters, regulatory notices, collection letters, and other personalized communications. Because you’re …

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3 Marketing Tips for Bills and Invoices

With data showing that transactional documents are increasingly being used as promotional tools, it’s a good time to revisit some basic marketing practices. Here are some insights straight from the OSG Creative Studio. Make your message strategic. We’ve mentioned before how important it is to use data to create dynamic messages. When you have real …

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