Acquiring a new prospect is no easy task, making this stage one of the trickiest (and most pivotal) in the customer journey. Once you acquire–and then, hopefully, convert–the customer, they become familiar with your brand and products, gaining trust in you as the relationship progresses. But at this stage, in the customer’s mind, you’re on the same playing field as all of your competitors. And you can’t beat your competitor if you’re sitting on the sidelines.
Once a customer is aware of their pain points, they start doing their research. The process of narrowing down choices can be lengthy depending on the product being considered and the requirements of the customer. Although not every customer will have a formalized process for selecting a brand, at some level each one compares and contrasts options before selecting the right brand for them.
While it may seem like this phase solely relies on the customer and their ability to research, it is up to you to get your product or service in front of the customer. Introducing yourself and beginning some form of customer engagement increases your chances of becoming that customer’s brand of choice. Using tools such as online display ad and digital media buying allows you to get your products in front of the right customers, starting the conversation.
Unfortunately, you aren’t the only brand trying to get the customer to notice your products and services. It is in this stage that brands need to differentiate in order to extricate themselves from the hordes of competitors vying to gain your customer’s attention. OSG’s Integrated Solutions work with your brand to heighten the customer experience and make your product or service stand out from the crowd. Whether it’s in-app payments or an email marketing campaign, we work around your specific needs to create strategic, targeted customer communications designed to help you leverage the engagement and customer experience at each touchpoint.
Ready to expand your customer base and acquire new prospects? Let us help you get there.