It’s no longer just teenagers attached to their phones 24/7. Nowadays, you would be hard pressed to find someone who doesn’t have a phone in their hand or an arm’s length away. According to Pew Research in 2017, “About three-quarters of U.S. adults (77%) say they own a smartphone, up from 35% in 2011, making the smartphone one of the most quickly adopted consumer technologies in recent history.” With the number of smartphone users increasing indefinitely, reaching your customer base should be as easy as downloading an app.
Your customers have apps for social media, gaming and more. Statista forecasts that, “In 2022, this figure is projected to grow to 258.2 billion app downloads.” With so many apps, how can you make yourself stand out and get your message in the hands of your customers? Ensuring a consistent and easy user experience is the key to keeping your customers happy and making the most of your mobile interactions. Providing customers with a true omnichannel experiences means they should be able to start their journey on your website, receive a physical copy of their bill and end by making a payment on your app – seamlessly moving from one touchpoint to the next without interference or difficulty.
By adding a mobile app into your omnichannel communication strategy, you increase the reach of your brand and offer customers a new way to interact and engage, improving your brands visibility and your customers’ experience. The OSG Mobile App is a custom branded app offering your customers the ability to view and pay their bill or invoice with a click of a button. From actively engaging customers to driving brand loyalty, the mobile app improves customer interaction and grows your competitive advantage.
It’s time to mobilize your message and make your critical customer communications more App-ealing.