Year: 2018

How to Reach Customers Quickly Using One Program

When you’re trying to reach customers with an important message, time is of the essence. A self-service program that simplifies the process is key to streamlining communication. OSG Letter Composer is just that. Using an online composition tool, you can customize and edit customer letters, regulatory notices, collection letters, and other personalized communications. Because you’re …

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5 Important Omnichannel Marketing Metrics

As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives. –98% of …

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3 Marketing Tips for Bills and Invoices

With data showing that transactional documents are increasingly being used as promotional tools, it’s a good time to revisit some basic marketing practices. Here are some insights straight from the OSG Creative Studio. Make your message strategic. We’ve mentioned before how important it is to use data to create dynamic messages. When you have real …

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