Why an Envelope Is a Marketing Opportunity


Before they see the bill, they see the envelope.

While transactional documents do have a high open rate (97 percent), using the envelope to make that first impression with a customer is important, because people are also 55 percent more likely to pick up a full-color piece of mail first.

OSG Envelope Messaging combines color, images, and messaging to bring the crucial interior elements to the exterior. Our creative team will work with you to develop something that works seamlessly with your company’s marketing strategy. It will make your mailing stand out, yes, but there are even more important reasons to implement it:

  1. Brand familiarity. Remind them who you are and why they work with you.
  2. Increased up-selling and cross-selling potential.
  3. Are you offering an amazing deal inside? Tease it on the front.
  4. Educate and alert. Important dates need reinforcing.

We’re offering Envelope Messaging promotions throughout the month of March. Contact us for more information.

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About OSG

OSG is a leading innovator in multichannel communication solutions. For 25 years, we’ve used the most cutting-edge technology to help our clients communicate with their customers – efficiently and securely.

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