5 Important Omnichannel Marketing Metrics


As an omnichannel communications company, we recognize the importance of providing digital and print solutions that move with customers as their ways of communicating evolve. That’s easy enough to say, but here are some stats we culled that illustrate the importance of providing this omnichannel experience from both the consumer and marketer perspectives.

98% of Americans switch between devices in the same day. (Source: 2016 Google Research report)

-75% of consumers expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person). (Source: 2016 State of the Connected Consumer Report)

Companies with strong omnichannel strategies can expect to retain an average of 89% of their customers. (Source: Aberdeen Group, Inc.)

-86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touch points and channels. (Source: Salesforce)

Companies where marketers align content to the buyer’s journey experience 74% more revenue growth year-over-year, compared to companies with no alignment. (Source:  Aberdeen Group, Inc.)

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About OSG

OSG is a leading innovator in multichannel communication solutions. For 25 years, we’ve used the most cutting-edge technology to help our clients communicate with their customers – efficiently and securely.

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