Target Messages to Your Customers
We’ve talked about it before but it’s worth repeating. Did you know that transactional documents like your monthly invoice have a 97 percent open and read rate? Today, when people are receiving emails, text, tweets and updates at an unbelievable speed, that’s an amazing number. Are you taking advantage of the messaging opportunities on your monthly invoice? It’s not only a vehicle to tell your customers how much money they owe and a recap of their charges, it’s also prime real estate to place carefully-targeted messages to your customers. You can use it to reinforce your branding, cross-sell or up-sell new products or services, announce a sale or promotion or just offer a public service announcement. And you can change the message each month. Turn your monthly invoice into a powerful marketing and communication tool by using features such as Full Color Dynamic Messaging and Envelope Messaging.
Full Color Dynamic Messaging allows you to incorporate full color images into your invoice as well as modify fonts and insert bulleted text, which in turn, allows you to create targeted, customized messages for your customers to see when they view your monthly invoice or statement.
Envelope Messaging reinforces the messaging on the invoice inside the envelope. It allows you to capture the recipient’s attention right off the bat. It’s also a great way to boost your cross-selling and up-selling potential and maximize your marketing efforts.
If you’re not already incorporating Dynamic Messaging into your invoice and/or envelope, this might be a good time to start. You’ll be glad you did.