color your communications

Color Can Strengthen Your Customer Communications

Believe it or not, fall is coming. The Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, has been prepared for months, and issued their Fall 2016 Color Guide. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “The desire for tranquility, strength, and optimism have inspired a Fall 2016 color palette that is led by the Blue family. Along with anchoring earth tones, exuberant pops of vibrant colors also appear throughout the collections… Blue skies represent constancy as they are always above us. Grays give a feeling of stability, Red tones invite confidence and warmth, while the hot Pinkish Purples and Spicy Mustard Yellows suggest a touch of the exotic.”

Just like The Pantone Color Institute, those of us who are involved in billing, understand how important color is to our critical customer communications. When used strategically throughout an invoice or statement package, color has proven to help customers find critical information, encourage action and identify your brand.

Are you incorporating color into your critical customer communications and taking full advantage of the color opportunities in your invoice/statement package whether digital or print? From the company website to the company emails to the mailing envelope to the invoice/statement itself to any additional message pages or inserts, you have the ability to use color to draw attention to important information. Take full advantage of the opportunity you get each month to directly communicate with your customers through your invoice or statement package. Use color for dynamic messaging, full color envelope messaging or colorful inserts to enhance your message.

According to Xerox Corporation, color increases readers’ attention span by 82 percent. It also improves reading comprehension by 73 percent. And a recent Pitney Bowes study found that 69 percent of the study participants were more likely to open an envelope with color or graphics on the front than those without.

Harness the power of color. You’ll be glad you did.


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