Major in Lifecycle Marketing
We’re in the middle of graduation season. Who can ever forget their graduation? Talk about a lifecycle event. And speaking of lifecycle events, does your company have a lifecycle marketing campaign? If so, when’s the last time you examined it to see if you’re getting the most out of it?
If you don’t have a lifecycle marketing campaign, is it because you think you’re too busy to launch or maintain one? Think again. Implementing a lifecycle marketing campaign is not hard. It just takes a little time and effort on your part. But trust us, you’ll be glad you did.
Want to know the secret to a successful lifecycle marketing campaign? Delivering the right message at the right time through the right channel to the right customer. It’s that simple.
Obviously you have the opportunity to communicate with your customers on the monthly invoice, but do you take advantage of other opportunities throughout the year? Summer’s around the corner. Have you sent out a July 4th mailer? Or what about a back to school mailer later in the summer? And of course, who doesn’t like to receive greetings of happy birthday or happy anniversary? Think beyond the conventional invoice to keep the conversation going all year round.
If you’ve already got a lifecycle marketing campaign in place, take a look at it and see if it needs freshening up. If you haven’t launched a lifecycle marketing campaign, think about doing so. If you need help, the OSG Creative Studio is always available to you. From welcome postcards to calendar inserts to win-back programs, lifecycle marketing can help you grow and nurture long-term relationships with your customers.