Expanding the Colors of the Rainbow
Last month the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, introduced 112 new Pantone colors for graphic design, bringing the number of Pantone colors to 1,867. Think of the possibilities this gives each of us involved in developing critical customer communications. The colors of the rainbow just expanded and offered us even more color options from which to choose.
Just like The Pantone Color Institute, as billers, we have long known the importance of color. Used strategically throughout an invoice or statement package, whether electronic or print, color has proven to help customers find critical information, encourage action and identify your brand.
Are you incorporating color into your critical customer communications and taking full advantage of the color opportunities in your invoice/statement package? From the mailing envelope to the invoice/statement itself to any additional message pages or inserts, you have the ability to use color to draw attention to important information. Take full advantage of the opportunity you get each month to directly communicate with your customers through your invoice or statement package. Use color for dynamic messaging, full color envelope messaging or colorful inserts to enhance your message.
According to Xerox Corporation, color increases readers’ attention span by 82 percent. It also improves reading comprehension by 73 percent. And a recent Pitney Bowes study found that 69 percent of the study participants were more likely to open an envelope with color or graphics on the front than those without.
Capitalize on the new colors available to you and watch the impact they’ll have on your critical customer communications.