Do you have a lifecycle marketing campaign in place? Did you launch one but don’t know what to do next? Are you considering implementing one but just can’t decide if it’s worth dedicating a full-time person to managing it? Trust us, it’s not as hard as you might think and done correctly, it will not take up significant parts of your designated employee’s time. Because when all is said and done, a successful lifecycle marketing campaign is delivering the right message, at the right time, through the right channel, to the right customer.
So how do you get started? Believe it or not the answer is your monthly customer invoice. Each month you have the ability to send a targeted message to your customers through the monthly invoice. And research has shown that transactional documents are opened and read a staggering 97 percent of the time! Using features such as Full Color Dynamic Messaging and Full Color Envelope Messaging, you can create specific messages for your customers on the invoice.
Are you struggling with what type of message to include? Think about whether you have any upcoming specials planned and then craft something around that. Or look at the calendar for inspiration. Just take a look at this week’s calendar and see how many different ways you could tie a message to any of these events: Super Bowl Sunday, Fat Tuesday, Ash Wednesday, Valentine’s Day and Presidents Day. Each one of these holidays/observances can lend itself to some type of marketing communication, or at the very least, a reason to get in touch with your customers.
No holidays coming up? You can still be in touch. Send a customer survey and ask your customers to let you know how you’re doing.
Lifecycle Marketing actually isn’t that hard to implement, and once you’re up and running, you’ll be amazed at the results. If you need help, the OSG Creative Studio is always available to you. From welcome postcards to calendar inserts to win-back programs, lifecycle marketing can help you grow and nurture long-term relationships with your customers.