Use Color to Your Advantage


Earlier this month the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, made news when they announced that the PANTONE Color of the Year is actually a pairing of two colors: Serenity and Rose Quartz.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute®.

The Pantone Color Institute has long known the importance of color. From the clothes and makeup we wear, to the cars we drive, to the marketing materials we are drawn to, color has an impact on our lives daily.

Your billing provider also knows and values the importance of color. Used strategically throughout an invoice or statement package, whether electronic or print, color has proven to help customers find critical information, encourage action and identify your brand. According to Xerox Corporation, color increases readers’ attention span by 82 percent. It also improves reading comprehension by 73 percent.

It’s not too late to make one more New Year’s Resolution. Why not add Pay More Attention to Use of Color? You’ll quickly see the results of that resolution come to fruition.

 

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About OSG

OSG is a leading innovator in multichannel communication solutions. For 25 years, we’ve used the most cutting-edge technology to help our clients communicate with their customers – efficiently and securely.

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