Use Your Invoices and Bills to Send a Targeted Message
What a week. We survived Thanksgiving and Black Friday and Small Business Saturday and Cyber Monday and Giving Tuesday. And because we and our customers have been so busy buying things for the holidays, invoices and bills will soon be arriving via a multitude of channels.
Despite the fact that we’re exposed to thousands of marketing messages a month, the invoice still has a 97% open and read rate making it the perfect way to stay in touch with your customers. You can use it to reinforce your branding, cross-sell or up-sell new products or services, announce a sale or promotion or just offer some winter safety tips.
In today’s competitive environment, it’s more critical than ever that every piece of customer communication you send is engaging and impactful. If you’ve never really taken advantage of your invoice as a TransPromo tool, now is also a great time to think about enhancing your message throughout the invoice or statement package. Try full color messaging on your envelope, or add an insert for cost-effective marketing that offers maximum impact.