The idea of a failing customer communications program can be frightening. Business today moves at an accelerated pace. You only have a moment to get your customer’s attention and multiple mailings can be costly and end up turning customers off.
Research shows that regular and consistent customer communication programs help build loyalty and trust. But in a world of seemingly infinite information, how can you create an effective program using integrated communications that engages customers along several key touchpoints? Here are few options to ensure your program is comprehensive enough to meet your customer communication goals:
- Electronic Messaging. Creating branded email blasts and newsletters will help you utilize the customer data you already have and turn them into a powerful marketing tool. Additionally, an online, dynamic electronic billing portal gives you the opportunity to engage your customers where they likely spend a majority of their time: online.
- Dynamic Full Color Messaging. Enhancing invoices with targeted, customized messaging can transform them into powerful marketing and communications tools during every billing cycle. Up-sell and cross-sell products and services using the valuable ‘real estate’ already available on your monthly invoices.
- Lifecycle Marketing. Implementing programs like scratch-off, welcome, win-back and new member programs, calendar inserts and other types of promotional programs are turn-key solutions that help you improve customer retention and take advantage of events throughout the year.
- Envelope Messaging. Making a good first impression is one of the most important aspects of any communications campaign. Immediately engage and capture your customer’s attention with full color messages on the outer envelope that will highlight and reinforce the messaging inside.
So, have no fear. Dynamic, integrated and creative customer communications programs are easier to implement than you think. Working with the an experienced provider, you can seamlessly integrate your billing processing into a communications program that helps capture attention, drive revenue, create customer loyalty and increase brand awareness.