Fall officially begins this weekend, but the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, has been thinking about fall for some time now. They issued their Fall 2015 Fashion Color Report earlier in the year and according to Executive Director Leatrice Eiseman, this season, “Juxtaposition of color from opposite sides of the spectrum emphasizes poise and confidence on the runway. The Fall 2015 palette is rooted in multi-faceted, androgynous colors that can be worn to portray effortless sophistication across men’s and women’s fashion; it is the first time we are seeing a truly unisex color palette.”
Each year and each season these experts in color take a fresh look at their color palettes. How often do you? According to Xerox Corporation, color increases readers’ attention span by 82 percent. It also improves reading comprehension by 73 percent. And a recent Pitney Bowes study found that 69 percent of the study participants were more likely to open an envelope with color or graphics on the front than those without.
So, are you incorporating color into your critical customer communications? Are you taking full advantage by using Full Color Dynamic Messaging or Full Color Envelope Messaging for the items that you mail? What about your eblasts and website? You have a rainbow of colors at your disposal; are you maximizing your color potential? Utilizing color throughout your customer communications and marketing collateral will go a long way to helping your stand out on the runway and make you and your materials memorable.