Lifecycle Marketing. Some companies swear by it, others don’t think they have the time and manpower to invest in it. Which type of company are you?
Once a month your company has a unique opportunity. You get to initiate a conversation with your customers when you send them their monthly invoice. Thanks to features like Full Color Dynamic Messaging and Full Color Envelope Messaging, you can include targeted messages to your customers. And research shows us that transactional documents (ie, invoices) get opened and read 97 percent of the time. That number is staggering. You are virtually guaranteed to have your invoice, and whatever message you included on it, read by your customers.
But you’re short-staffed and don’t have the time to devote to such an arduous campaign, you say. No, you’re not. Because when all is said and done, a lifecycle marketing campaign is delivering the right message, at the right time, through the right channel, to the right customer.
It’s not invoice time but you have a special offer you’d like to let your customers know about? Now you’ve got it. With a lifecycle marketing campaign in place, you don’t have to wait for the monthly invoice; you can be in touch any time you want. Let your customers know about a limited-time offer. Or send them a customer survey so that you can keep your information about them current. Or send them a happy birthday greeting to let them know you care about them.
From welcome postcards to calendar inserts to win-back programs, lifecycle marketing can help you grow and nurture long-term relationships with your customers.
Lifecycle Marketing actually isn’t that hard to implement, and once you’re up and running, you’ll be amazed at the results.