Keeping the Lines of Communication Open Year-Round

It’s the middle of the month and your invoice or statement won’t be mailed out until the end of the month. Does that mean you can’t still be in touch with your customers and members? Of course not. In fact, that’s exactly when you want to stay in front of them to help connect and solidify your relationship and also create further business opportunities.

Consider developing an enticing arsenal of promotional materials that launch from triggered events to capture your customer’s eye, pique their interest and open the door of opportunity. Whether it’s through calendar-driven events like Valentine’s Day, 4th of July or Back to School you can develop month-to-month campaigns designed to subtly stay in touch with your customer through engaging communications. These provide additional buying opportunities and/or take advantage of seasonal “good-will” moments, end-of-year promotions and other incentives to have positive communication.

In addition to these calendar-driven triggers, you can also offer tailor specific promotion and incentive campaigns to help you reach your customers and your goals.

Tags: , , , , , , , , , ,

About OSG

OSG is a leading innovator in multichannel communication solutions. For 25 years, we’ve used the most cutting-edge technology to help our clients communicate with their customers – efficiently and securely.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: