Graduate to a Lifecycle Marketing Campaign


We’re in the midst of graduation season and when it comes to lifecycle events, graduation—whether nursery or college—is pretty high up there. So as long as you’re thinking lifecycle, how about taking a look at your business lifecycle marketing campaign and see if you’re getting the most out of it?

Want to know the secret to a successful lifecycle marketing campaign? Delivering the right message at the right time through the right channel to the right customer. It’s that simple.

Think your company is too small and understaffed to launch or manage a lifecycle marketing campaign? Think again. Implementing a lifecycle marketing campaign is not hard. It just takes a little time and effort on your part. But trust us, you’ll be glad you did.

Obviously you have the opportunity to communicate with your customers on the monthly invoice, but do you take advantage of other opportunities throughout the year? Summer’s around the corner. Have you sent out a July 4th mailer? Or what about a back to school mailer later in the summer? And of course, who doesn’t like to receive greetings of happy birthday or happy anniversary? Think beyond the conventional invoice to keep the conversation going all year round.

If you’ve already got a lifecycle marketing campaign in place, take a look at it and see if it needs freshening up. If you haven’t launched a lifecycle marketing campaign, think about doing so. If you need help, the OSG Creative Studio is always available to you. From welcome postcards to calendar inserts to win-back programs, lifecycle marketing can help you grow and nurture long-term relationships with your customers.

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About OSG

OSG provides integrated multi-channel print and mail and electronic billing solutions through a highly-controlled, state-of-the-art processing environment.

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