Last month the Pantone Color Institute®, the global color authority and provider of professional color standards for the design industries, announced Marsala as the PANTONE Color of the Year.
“Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while it’s grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
The Pantone Color Institute has long known the importance of color. From the clothes and makeup we wear, to the cars we drive, to how we drive those cars to the marketing materials we are drawn to, color has an impact on our lives daily.
Your billing provider also knows and values the importance of color. Used strategically throughout an invoice or statement package, whether electronic or print, color has proven to help customers find critical information, encourage action and identify your brand. According to Xerox Corporation, color increases readers’ attention span by 82 percent. It also improves reading comprehension by 73 percent.
It’s not too late to make one more New Year’s Resolution. If you didn’t put it on your original list, why not add Pay More Attention to Use of Color? You’ll quickly see the results of that resolution come to fruition.