Year: 2014

USPS Raises Postal Rates

  USPS Raises Postal Rates Didn’t we just go through this last year at this exact same time? It’s not déjà vu and it’s not Groundhog Day. The United States Postal Service (USPS) really is increasing the postal rates again. On January 26, 2014, the USPS will increase prices for First-Class Mail. The price for …

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Marketing Minute – With a Referral Program Everyone’s a Winner

Marketing Minute – With a Referral Program Everyone’s a Winner A customer who is referred by another customer has a 16% higher lifetime value. A referral program is one of the most effective marketing and customer communications programs you can implement. By using a referral program, your business can expand its customer base, increase visibility …

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