Changing the Time and Time for a Change
This weekend we changed our clocks. Not only did we gain an extra hour of sleep on Sunday, we also gave ourselves more daylight in the mornings and earlier sunsets in the evenings.
As long as we’re changing all the different clocks in our lives and checking our smoke and carbon monoxide detectors, what else needs checking and perhaps changing?
When’s the last time you did a full marketing materials review? Lifecycle marketing campaign review? Are all of your collateral pieces up to date? Do you have any outdated information on your website? Are your graphic standards and writing guides current?
If you can’t remember the last time you updated or reviewed any of these, this is a great time to do so. You don’t have to check all of them at once, but how about making an end-of-year resolution to try to review most of them before the end of the year? And if December 31 comes around and you haven’t managed to get to all of them, add them to your New Year’s Resolutions for 2015.
Here’s one last question. Are you taking full advantage of color in your marketing and transactional documents? A recent Pitney Bowes study found that 69 percent of the study participants were more likely to open an envelope with color or graphics on the front than those without. People naturally gravitate to colorful products.
Going through a marketing review once or twice a year is a great exercise for you and your team. You may find some things that need to be retired, updated or redesigned. But when you’re done, you’ll have a more cohesive look and feel representing your company.